Prima Endsโข Production of hit Series ZOO: New โBeginnings
Prague, Czechโ Republic โ- โฃTelevision Prima has ceased production of its popular drama series, ZOO: New Beginnings, the broadcaster announced this week.โข The decision marks a shift in prima’s programming strategy, prioritizing provenโข formats, mini-series, and content for its streaming platform, Prima+.
The cancellation, while potentially disappointing to some viewers, is a calculated response โคto evolving audience preferences,โค increased โฃcompetition, and economic pressures within television production. While no replacement is slated to air before the end โof 2025, Prima is focusing on upcoming series Elbe โand Youngโข Blood for โฃits autumn schedule, โฃalongsideโ bolstering content available on Prima+. The future success โof this strategy will be measured by the performance of these new projectsโข and the growth of its streaming service.
Media research indicates that a combination โof established formats and meaningful premieres can attract target demographics and โoftenโ find a secondary audience โon streaming platforms. Primaโค intends to continue developing mini-series and exclusiveโค content for Prima+ โas aโ core component โof its future โprogramming.
Premiere episodes of ZOO: New Beginnings were initially expected by the end of 2025,โค but the exact date remains uncertain due to potential โคadjustments to the winter program schedule. The decision to haltโ filming was describedโ not asโข a sudden move, butโ asโ a long-considered strategy responding to the changing media landscape.
Sources:โ skupinaprima.cz,mediar.cz,โ kinobox.cz
