Niche Perfumer Strangelove Scales Sustainably, Prioritizing โIngredient Integrity โOver Rapid Expansion
A growing demand โฃforโข ethically sourced, complex โfragrances is fueling the ascent of โคStrangelove, a cult-favorite fragrance โhouse distinguished by its commitment โฃto oud and lasting practices. While many brands chase mass-market appeal, Strangelove is deliberately charting a course focused on quality, careful production, and a deep connection to the natural world-a strategy resonating with a discerning consumer base.
Founded on principles of responsible sourcing and artistic expression, Strangelove has quickly become a standout in the competitive fragranceโ industry. The brand’s dedication to preserving the integrity of its ingredients,especially rare and precious oud,sets it apart,offering an โchoice to the frequently enough-opaque practices of largerโฃ perfume conglomerates.โฃ This approach โขisn’t about swift profits, โbut building a lasting legacy rooted in respect for both nature and the artistry of perfumery.
“The brand’s basic approach to sourcing and nature isโ most special to me,” explains Christensen, โreflecting on her role within strangelove. “Nature is the most important thing in โฃmy life besides family. The fact โthat one of the things I do in life is working so closely with a piece of nature โjust makes โme really grateful and happy.”
This beliefs extends to the brand’s overall growth strategy. According to Gaynes, Strangelove intentionally resists the pressure to scale rapidly, opting instead for a slower, more deliberate pace. “We could be on every corner,producing โคfaster and with less โcare,if I wanted to go that route. But I don’t,” she states. “I’m not in it for the fast money.โ I am in it to grow a businessโข in the right way without compromising โthe brand at all. I love what I do. When people fall inโฃ love with one of your fragrances that you worked so hard and carefully to produce, how could you โnot be proudโค of that?”
Strangelove’s commitment โto quality and ethical practices positions it to capitalize on the increasing consumer demand for openness and sustainability within the luxury goods โmarket, signaling a potential shift โin the industry’s priorities.
Author: Adam hurly is a South Dakota native currently based in Lisbon,โค with previous experienceโฃ reporting from San Francisco,โข New York,โ and Berlin. He contributes to numerous publications covering grooming and travel, and โlaunched blue Print โฃin 2024.
