Plus Company appoints Ryan McCracken to Lead Integrated Digital Experience Group
Plus Company, a global network of agencies, has named Ryan McCracken as president of its newly formed integrated digital experience group. This strategic move underscores Plus Company’s commitment to significantly expanding its marketing technology (MarTech) and customer experience capabilities on a global scale.
A Seasoned Leader in Digital Change
Mr.McCracken brings over 20 years of experience in digital transformation, customer experience, and technology to his new role. He previously held leadership positions at Accenture Song and Accenture Interactive, where he spearheaded major digital initiatives for Fortune 500 companies. His track record establishes him as a prominent figure in the dynamic field of digital experience.
Earlier in his career, mr. McCracken was a founding member of Bloom, Accenture’s innovation and venture capital group. There, he played a key role in launching and scaling innovative products and businesses, demonstrating his entrepreneurial acumen.
Integrating Expertise for Enhanced Customer Journeys
As president of the digital experience group, Mr. McCracken will oversee the integration of Plus Company’s expertise in MarTech, experience design, digital progress, and data strategy. This appointment follows the recent acquisition of three specialized firms:
- Zapiens: Specializing in experience design.
- Mindshakers: experts in digital development.
- Munvo: A consultancy focused on MarTech.
These firms will now operate under a unified leadership structure.
Leadership Transition at Munvo
The new structure builds upon the strong foundations established by the leaders of these agencies. Nabil Taydi will transition to the role of non-executive chairman at Munvo, where he will continue to provide strategic guidance, mentor teams, and remain a shareholder. This transition is facilitated by the appointment of Artour Kitbalian as senior vice president, professional services, at Munvo.
Strategic Vision and Collaboration
Mélanie Dunn, president of Plus Company Canada, emphasized the strategic importance of these initiatives, stating, These initiatives témoignent de notre engagement à bâtir un écosystème intégré qui relie créativité, média, données et technologie à toutes les étapes du parcours marketing.
mr. McCracken will report to Ms. Dunn and will work closely with Karine Courtemanche and Louis Duchesne, the recently appointed leaders of Plus Média and Cossette Canada, respectively. This collaboration aims to unify the network’s strategies and maximize synergy between creative, media, and digital experience expertise.
Unifying Strategies for Client Success
Ms. dunn further elaborated on the integrated approach, stating, Avec Cossette comme chef de file créatif et un réseau média performant et influent piloté par Karine, nous intégrons l’expérience numérique, y compris des capacités MarTech et data avancées, dans l’ensemble du parcours client·e, de la stratégie à la performance.
McCracken’s Vision for Plus Company
Mr.McCracken expressed his enthusiasm for joining Plus Company, stating, Ce qui m’attire chez Plus Compagnie, c’est sa vision ambitieuse, son obsession pour l’impact d’affaires et sa conviction que la créativité gagne en puissance lorsqu’elle est propulsée par les données et la technologie.
he added, On ne fait pas que bonifier notre offre : on orchestre des solutions plus intelligentes, plus rapides et plus connectées, qui généreront de vrais résultats pour nos client·e·s.
A Strategy for Integrated Growth
This appointment is part of Plus Company’s overall strategy to leverage talent and expertise to fuel integrated marketing growth, driven by unified leadership in media, creative, and experience design.
