Zurich, โSwitzerland – On September 26, 2024, Swiss footwear and sportswear brand On opened its largest retail location to date-a flagship store inโฃ Zurich-and announced โplans for aggressive global expansion.The new store emphasizes On’s identity as a swiss innovation brand,showcasing athleteโ stories alongside its products.
On aims โฃto add 20 to 30 retail locations worldwide each year, with a primary focus on the Asian market, anticipating notable growthโค potential.โค The Zurich store marks On’s 59th retail outlet globally. “We โwant to present ourselves as an innovationโค brand from Switzerland,” said On co-founder Caspar Coppetti,according โto reporting from nau.ch. The store will feature narratives like that ofโ Swiss track and field athlete Ditaji Kambundji, who won gold while wearing On shoes at the โ2023 World Athletics Championships.
