- Kynisca to be integrated across Women’s Champions Cup through branding and storytelling
- Tournament’s final phase takes place in London from 28th January to 1st February
Fifa has teamed up with Michele Kang for the inaugural Women’s champions cup, with her multi-club soccer ownership group Kynisca sponsoring the tournament.
Kynisca serves as the presenter partner for this year’s tournament, held in London from January 28th to February 1st.The organization will integrate into key tournament moments through branding and storytelling.
Fifa states this partnership will create new global opportunities for women’s club soccer and increase visibility for female athletes worldwide.
“The launch of the Fifa Women’s Champions Cup is a powerful step forward for women’s club football globally,” said Jill Ellis, Fifa’s chief football officer.
“Partnering with Kynisca underlines our shared, unwavering commitment to building platforms that showcase the pinnacle of women’s football. Fifa would like to express our gratitude to Michele Kang, a true pioneer of the women’s game, for her support of this game-changing competition.”
Kang added: “The inaugural Fifa Women’s Champions Cup represents a defining moment for women’s football. Partnering with Fifa on this historic competition reflects Kynisca’s belief in the power, potential and global appeal of the women’s game.We are proud to support a tournament that will set new benchmarks for excellence and ambition.”
Fifa confirmed the first edition of the Women’s Champions cup last March after postponing the launch of a 16-team Women’s Club World Cup until 2028. Fifa plans to hold the Women’s Club World Cup every four years,with the Women’s champions Cup taking place in the other three years of each cycle.
The competition features champion clubs from each of the six continental confederations. The semi-finals will be played at Gtech Community Stadium, home of Premier League club Brentford.
