BMW XM Crowned World’s Best-Selling “Über SUV” despite Controversial Design
Munich, Germany – The BMW XM, a model often met with criticism, led the global market in sales for high-performance, luxury SUVs in 2023, according to data from Jato Dynamics. A total of 8,100 units were sold,representing a 14% year-over-year increase.This surprising success comes despite a price point of around 5 million Czech crowns (approximately $215,000 USD) for the base model and positions the XM as the dominant force in a segment populated by ultra-luxury brands.
The XM’s sales advantage isn’t necessarily driven by worldwide acclaim for its styling, but rather by its comparatively accessible price within the “Über SUV” category. Competitors like the Lamborghini Urus (5,600 units sold), Ferrari Purosangue (2,250 units), Aston Martin DBX (2,050 units), and Chinese newcomer Mhero 917 (1,200 units) all carry substantially higher price tags – the Purosangue starting around 10 million crowns. This price difference allows the XM to capture a larger volume of sales,solidifying its position as the segment leader.
The ranking of the top five best-selling models is as follows:
- BMW XM – 8,100 units (14% year-over-year change)
- Lamborghini Urus - 5,600 units (6% year-over-year change)
- Ferrari Purosangue – 2,250 units (840% year-over-year change)
- Aston Martin DBX – 2,050 units (-24% year-over-year change)
- Mhero 917 – 1,200 units (107% year-over-year change)
While some industry observers note the absence of models like the Audi RS Q8, BMW X5/X6 M, Mercedes-AMG GLS 63, and Range Rover Sport from this ranking, the data focuses specifically on vehicles marketed as dedicated “sports cars” within the high-performance SUV segment, excluding more conventional performance variants.Due to its sales success, BMW does not currently foresee a direct successor to the XM.
Source: jato Dynamics.