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Team Marketing partnersโ with Baller League
theโค Swiss sports โคmarketingโฃ agency Team Marketing has announced a new โฃpartnership withโฃ the Baller League, marking itsโ first new client โคsince the end of its decades-long collaboration with UEFA [[1]]. โขThe agency will โคsupportโ the โsix-against-six competition in its sales efforts and conduct a strategic review for a potential long-term partnership.
Founded in 2023, the Baller League focuses on anโฃ entertaining football format featuring influencers and โformer professionalโค players, targeting a young demographic [[2]]. Following a accomplished firstโฃ season in Germany, the league has recently expanded to Great Britain, with plans for further expansion into the USA.
“With our new team Venturesโฃ division,โ Baller League isโค an exciting new sport that corresponds to our goal to advance innovation-driven products,” explained Simon Crouch, Managing Director of Team Marketing.
Baller League founder Felix Starck stated: “The Baller League is not just a league – it is a โฃmovement. [โฆ] The partnership withโ team gives โขus access to anโ experienced operator who understands how โฃto build first-classโ sports โIP.”
This collaboration signifies a strategicโ shift for Team Marketing. After losing โคexclusive rights marketing for UEFA club competitions from 2027, the agency isโ increasingly focusing โฃon new business areas and clients. They โฃhave already initiated collaborationsโ with FIBA and other sports formats and โขlaunched a new agency brand, T/Squared.
Did You Know? the Baller League’s unique format and focus on digital engagement are attracting a new generation of football fans.
Pro Tip: Strategic partnerships likeโค this one areโ becoming increasingly common in โฃthe sports industry as organizations seek to leverage expertise and expandโค their reach.
What impactโ will this partnership have on the Baller League’s expansion into the US market? How will Team Marketing’s experience with โUEFA benefit โฃtheโ Baller League’s long-term growth?
| Key Detail | Information |
|---|---|
| Agency | Team Marketing |
| League | Baller League |
| Previous Client | UEFA |
| League Founding Year | 2023 |