Louis Vuitton’s Latest beauty Campaign Drawsโข Inspiration From Roaring Twenties Art Deco
Paris – Louis Vuitton’sโข newest beauty line and a concurrent exhibition are steeped in โteh aesthetic โof the 1920s โArt Deco movement, signalingโข a deliberate embrace of heritage and long-term brandโข building. The โขluxury house is showcasing the influence of the era, fromโค its architectural motifs to โits spirit of innovation, across both its cosmetic offerings and a dedicated display โcurrentlyโ captivating audiences.
the connection to Art Deco isn’t merely โคstylistic; it reflectsโข a strategic shift โin perspective, according to โIan Rodgers, โขChief Experience Officer at Ledger, formerly Chief Digital Officer at LVMH and instrumental in the launch of Apple Music. โฃRodgers described on a recent podcast โhow he initially found the company’s “100 year โคtimeโค horizon” for brandโ consideration surprising, but quickly understood “that the brand is the asset” and a long-term vision is essential. This philosophy is demonstrably โpresent in Louis Vuitton’s current creativeโ direction.
The exhibition features a reconstruction of Louis Vuitton’s 1925 stand at the landmark Art Dรฉco exhibition, alongside archival materials fromโ the decade. These historical pieces are presented in conversation with contemporary designs, includingโข Nicolas Ghesquiรจre’s 2020 cruise collection – inspired by New York’s Artโฃ Deco architectureโ – andโ collections from Men’s Creative Director Pharrell Williams, as well as designs by Marc Jacobs and Kim Jones, all echoingโข the energy of the Jazz Age. โThe beauty line itself incorporates geometric patterns and luxurious materials reminiscent of the period, extending theโ Art Deco influence into a โnew product category.