Cyber Monday 2025โ salesโ Record Overshadowed by Surge in Consumer Complaints
Santiago, Chile โ – Despite reporting aโ record-breaking $430 billion in sales, Cyber โMonday 2025 has triggered a โwave of consumer complaints in Chile, with the โNational consumer service (Sernac) โขreceiving over 900 reports of issues related to the event. โขThe complaints, which are expected to rise โฃin the โคcoming days, highlightโ potential problems โฃwith online retailers and underscore the importance of consumer rights in the rapidly growing e-commerce landscape.
The โhigh volume of complaintsโ comesโค as Chile’s digital marketplace expands, offering โconvenienceโ but also presenting challenges in ensuring fair and transparent โtransactions. โsernac’s findings revealโ aโ meaningful disparity between affiliatedโค and non-registered providers, โขwith 531 complaints directed at officially participating companies and 402 against those not registered for Cyber Monday. This data signals a need for increased oversight and accountability across all online sales platforms.
According to Sernac, the most common issues reported include unilateral cancellation of purchases, charges exceeding advertised prices, and incorrectly applied discounts.
Sernac has identified the companies receiving the highestโข number of complaints – based on volume, not โคmarket share or transaction numbers – as Falabella.com-Lino (25% of total complaints), Cencosud-Paris โข(8.1%),โข Sodimac (7.5%), Hiper Lider – Lider.cl (7.2%), and Ripley โ(5.5%).
Geographically,the majority of โcomplaints originated fromโฃ the Metropolitan region (60%),followed by Valparaรญso (12%) and Bรญo Bรญo (7%). Other regions reporting significant complaint numbers include โฃMauleโ (3.8%),Araucanรญa (3.6%), O’Higgins (3.6%), รuble (3.4%), โlos Lagos (3%), Coquimbo โฃ(2.2%),and Los Rรญos โค(1.6%).
Sernac is remindingโ consumers of their rights, including the “right of withdrawal” allowing regret of a purchase โคwithin 10 days, and โฃthe six-month legal guarantee against defects due โขto normal use. Companies found in violation of these regulations face fines of up to 300 UTM, equivalent to approximately $21 million Chileanโ pesos.