Iberian Chocolatier & Stanley Peru Blend Tradition and Modern Luxury with Exclusive Collaboration
Lima, Peru – Two of Peru’s most enduring brands, the Iberian Chocolatier and Stanley Peru, have joined forces to launch a limited-edition collaboration that marries the rich heritage of chocolate with the rugged practicality of outdoor lifestyle. The exclusive pack features a specially designed chocolate-toned Stanley thermos alongside Iberian’s signature 100% cocoa chocolate tablet, inviting consumers to elevate their chocolate experience.
The partnership,born from Iberian’s commitment to creating memorable experiences,leverages the shared values of tradition,quality,and emotional connection that both brands have cultivated over a century. “We found in Stanley a strategic partner who, like us, has transcended generations while maintaining authenticity,” explains Mara Ramírez, Deputy Marketing Manager for the Iberian Chocolatier, in an interview with Mercado Negro.
This isn’t simply a product launch; it’s a curated experience. iberian aims to solidify its position as a premium chocolate brand, offering a new level of indulgence to discerning consumers. The co-branding initiative is designed to amplify brand visibility and elevate the perceived value of both the chocolate and the iconic Stanley thermos.
“[The pack] is designed for those seeking authentic, complex, and purposeful products,” Ramírez states. “from young adults to those who appreciate both design and tradition, we wont to offer a ritual – a special way to enjoy chocolate.”
The response to the collaboration has been overwhelmingly positive. Units sold out rapidly following the launch on social media and the iberian’s e-commerce platform, demonstrating strong consumer demand. While the company will be tracking key performance indicators across business, brand awareness, and customer experience, Ramírez emphasizes that the ultimate goal extends beyond metrics.
“Today,true luxury lies in offering customers experiences that transcend the ordinary,” she says.”We hope this alliance leaves a lasting impression.That each person enjoying chocolate in this limited-edition Stanley thermos, paired with our 100% cocoa