Carling Renews sponsorship of Emirates FA Cup and Adobe Women’s FA Cup
Carling has extended its partnership with The Football Association (FA) to continue as an official sponsor of both the Emirates FA Cup and the Adobe Women’s FA Cup.The renewal builds on a successful collaboration that has already seen over 100 million Carling packs feature partnership branding, offering fans opportunities to win tickets to the finals at Wembley Stadium through the “Carling Box” initiative.
The extended agreement coincides with the commencement of the 2025/26 tournaments, following the recent Adobe Women’s FA Cup first round proper and ahead of the Emirates FA cup first round proper this weekend.This partnership underscores Carling’s sustained commitment to English football, providing engagement opportunities for fans across all levels of the game.
Throughout the existing partnership, The FA and Carling have facilitated direct fan engagement through initiatives like a nationwide trophy tour of the Emirates FA Cup and Adobe Women’s FA Cup to UK supermarkets. Both organizations have indicated plans to expand promotional activities and fan engagement initiatives in the coming seasons, aligning with the growing popularity of both the men’s and women’s domestic cup competitions.
