Samsung Abandons Galaxy edge: Aspiringโฃ Design Fails toโ Capture Market
Samsung is reportedlyโ discontinuing itsโ Galaxy Edgeโ line ofโค smartphones after a mere โfive months on theโข market, marking a significant setback for the company’s attemptโข to redefine flagship design. Weak sales figures have forcedโฃ a strategic reversal, signaling the end of an ambitious project.
Edge Underperformsโฃ Dramatically
Data from Newspim reveals a stark contrast in sales performance. While Samsung sold โค1.31 million units of the Galaxy S25 Edge by August,its more โคconventional counterparts thrived: 8.25 million Galaxy S25 units, 5.05 million S25 Plus โฃmodels,and a leading 12.18 million S25 ultra devices found buyers. This disparityโข points to consumerโ reluctance regarding the Edge’s price and specifications.
Priceโ and Battery โLife: A โฃFatal Combination?
Launched in โคMay 2025, the Galaxy S25 Edge aimed to impress with its โultra-slim 5.8mm profile, a vibrant Dynamic AMOLED 2X display, a powerful snapdragon 8 โelite processor, and 12GB of RAM.โ Though, its 3,900โ mAh battery was perceived as insufficient for โฃits โ$1,100 price tag – a sentiment echoed even in the Latvian market whereโ the device retailed for a staggering 54,999 euros.โ Consumers demonstrably โคfavored models offering superior battery life and โขoverall performance.
Future โคPlans: The Plus Model Returns
Samsung has instructed employees toโข halt โproduction of the S25 Edge once current inventoryโ is depleted. The upcoming Galaxy Unpacked event in January will showcase the S26, S26 Plus, โฃand S26 Ultra.While a Galaxy S26 Edge isn’t entirely ruled out, the future of the Edge lineโฃ appears sealed. โค Initially intended to become Samsung’s primary flagship series, the Edge’s fate was overturned โby disappointing consumer demand. the S26 Plus is now slated forโค a comeback, effectively replacing the Edge in samsung’s product strategy.
As one source stated, “Until recently, Samsung defined thin smartphonesโ as a ‘next-generation trend’ โand even planned to make the Edge, ratherโค than the Plus model, the flagship of the S26 series.โค Though, after the company reaffirmed limited consumer demand,โ it has reportedly decided to revive the plus model and โeventually end productionโ ofโข the Edge series altogether.”