Thailand Poised too Becomeโข Asia’s Wellness Hub as Healthโ Market Surges
Bangkok, Thailand – thailand is rapidly positioning itself as a leading destination forโ wellness tourism adnโ a key player in the burgeoning Asian health economy, fueled by shifting consumer behavior and significant market growth. Data indicates a strong trend towards proactive healthcare, withโข Thai citizens increasingly prioritizing and investing in their well-being.
The Thai dietary supplement market is currently valued at over 87 billion baht in 2024, according to research from Grand View Research, and is projected to expand to 159 billion baht by 2030.Simultaneously, the Functionalโ & Nutritional Products market โฃ- encompassing items like protein drinks, healthyโฃ yogurt, and ready-to-eat nutritional supplements – is expectedโข to grow from 149 billion baht to 200 billion baht over the same period. Thisโข represents a significant 28.4% increase โฃin market size.
This โsurge โin spending is reflectedโค in consumer behavior.CardX data โreveals that the “Hospital” category consistently ranked among โthe top three highestโข spending categories for credit card holdersโค from 2022 to 2025, demonstrating a willingness among thai people to allocate more โresources toโค healthcare for themselves and theirโค families.
This shift is prompting thai businesses to adapt and innovate. Beyond traditional fitness centers, a rise in specialized exercise studios (Boutique Fitness), health cafes, medical skincare clinics, and technologically advanced dietary supplements – โฃincluding Personalized Nutrition – is underway.
The country is moving beyond simply providing health services to becoming a creator โขof complete health experiences. A collaborative approach is emerging,โข with resort groups, private hospitals, and Thai food and herbalโ SMEs joining forces to leverage thai wisdom alongside modern technology – a concept dubbed “Thai Wellness heritage.” This includes developing convenient, healthy food โคoptions and designing services tailored to modern โtravelers seeking โฃboth health benefits and unique experiences.
Key trends โคexpected to further strengthen the market include Personalized Wellness, focusing on individual nutrition and healthcare; Mental Wellness, prioritizing mental health care; and โdigital Wellness, utilizing technology and applications for real-time health tracking.
Industry experts believe Thailand has the potential to become theโ “Wellness Capital of Asia” if the private sector continues to align with this trend, maintains highโค service standards, and effectively communicates the country’sโ wellness โฃofferings.
“Wellness Economy is not a temporary โขtrend. But it is the โfuture economy that will change โconsumer behaviorโข around the world. And Thailand is at the best positionโ to seize this possibility,” aโฃ statement concluded.
The facts is based on data provided by CardExโฃ Company Limited, a subsidiary of theโค SCBX group.