DStv Slashes Decoder Price in Nigeria, Eyes Subscriber Boost

MultiChoice Nigeria has dramatically cut the price of its DStv decoder. The firm hopes this move will attract new subscribers and help to retain existing customers. The decision follows a period of price hikes and subscriber losses in the Nigerian market.

Decoder Price Plummets

The cost of a DStv decoder has been halved, dropping from ₦20,000 to ₦10,000. This initiative is part of a broader strategy designed to attract more users. John Ugbe, the company’s Chief Executive Officer, issued a statement explaining the strategy.

MultiChoice Nigeria has slashed the price of its DStv decoder by 50 per cent, dropping it from ₦20,000 to ₦10,000.

— World Today News (@worldtodaynews) April 2, 2024

“We want to ensure our customers feel appreciated and have access to the best entertainment every day. The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”

—John Ugbe, Chief Executive Officer

With this price cut, MultiChoice seeks to broaden its appeal and combat subscriber decline. Satellite TV subscriptions have seen fluctuations recently; for instance, the number of pay-TV subscribers in Sub-Saharan Africa decreased to 18.79 million in 2023 (Statista).

Additional Promotional Offers

To further incentivize subscriptions, the company is offering a complimentary upgrade to the next DStv package. This offer applies to subscribers who pay for their current plan in full between June 16 and July 31, 2025. The corporation said these moves acknowledge the economic challenges faced by Nigerians.

Context of Recent Price Hikes

The discount and bonus package upgrades follow a period of increasing prices. MultiChoice Nigeria raised its DStv and GOtv bouquet prices on three separate occasions within a year. These increases occurred in April and November 2023, with another taking effect in May 2024.

The company’s moves are intended to provide greater value. The goal is to encourage content discovery across a variety of genres, including movies, kids’ programs, drama, and news.

The Wish Lists of Africa Magic Dads

What would Chief Odafe of The Yard want? Perhaps he yearns for his son, Odafe Jr., to gain some toughness and adopt a stronger heir’s persona. Alternatively, he may wish for a powerful 4Runner to assert his authority.

Poor Idowu from The Yard seems plagued by misfortune. It’s difficult to imagine this man even realizing Father’s Day is here. He’s likely too occupied dodging evictions and mourning his daughter Simi’s loss. If he could have one wish, it would be for her to return.

Baba Landlord from My Flatmates craves peace and prompt rent payments. His tenants like Chief Donatus, Willie, and Ubong ensure his blood pressure rises. A stress-free day and a hot plate of Amala would be a dream come true.

When you are wealthy like Sunday Goma from Wings, what do you desire on Father’s Day? He really wishes to pass his kingdom to his child. But with scandals surrounding his business, he’d have to settle for a nice watch.

Damini from Tinsel has struggled. He desires to restore his company and marriage. Since reconciliation is not in sight, perhaps a good perfume set is in order. At least he will smell great.

Celebrating Fatherhood

These fictional dads, while different, all share a common bond: they are fathers striving to make their way. They demonstrate the joy and challenges of fatherhood.

According to a 2023 study, over 70% of fathers report that spending time with their children is the most rewarding aspect of parenthood (Pew Research Center).

Consider the Africa Magic dads and their wishes. What unique gifts would you give your favorite on-screen fathers? Celebrate the dads by viewing all the drama on Africa Magic, available via DStv and GOtv Stream apps.

DSTV Nigeria

DStv Decoder Price Cut 50%! Get Yours Now