“Healthy” Halo Deceptive: Popular Protein bars, Juices, and Chips Often Packed with Hidden Sugars, Fats, and Processing
PARIS, FRANCE – Consumers seeking healthier snack and dietary options may be misled by marketing surrounding protein bars, fruit juices, and vegetable chips, according to recent expert analysis. While often presented as nutritious alternatives, these products frequently contain high levels of sugar, sodium, unhealthy fats, and undergo important processing, perhaps undermining health goals.
The allure of convenience and perceived wellness drives a booming market for these items, attracting “healthy” consumers. However, nutritionists warn that the benefits are often overstated. Fruit juices, for example, are rich in sugar and lack the fiber found in whole fruit. “Before its vitamins and minerals,the advantage of a fruit is that it has fiber.They will prevent fructose, a type of sugar, from being released on its own. The body will thus better manage its blood sugar level,” explains Pauline Pied, as reported by West France. Rapid consumption of juice can also lead to a fast calorie intake. Experts recommend opting for 100% juice or, ideally, squeezing fruit at home.
Vegetable drinks, often positioned as alternatives to cow’s milk, are fortified with calcium, vitamin D, and vitamin B12, but are notably low in protein and may not provide sufficient nutritional value to prevent deficiencies.
Similarly, vegetable chips, marketed as lighter alternatives to potato chips, are frequently made from vegetable powder, with rice or corn often listed as the primary ingredient. Collin Popp points out, “They are disguised as vegetables, and when you look at the ingredients, rice or corn is usually the first ingredient,” adding that processing eliminates vital vitamins, minerals, and fiber. Some vegetable chips contain comparable levels of sodium, fat, and calories to traditional potato chips.
Even plant-based “meat” alternatives,often made from soy or peas,fall into the category of ultra-processed foods,typically high in salt,added oils,and artificial flavors. For those seeking plant-based protein, experts advise choosing legumes, beans, nuts, and quinoa rather.