Armani at 50: Beyond the Suits, a fragrant Empire Built to Last
Milan, italy – Giorgio armani isn’t just the “King of the male suit,” as some have dubbed him. this year, as the iconic Italian fashion house celebrates its 50th anniversary, it’s clear Armani is a visionary who built a multifaceted business empire. While renowned for his impeccable tailoring – from party dresses to jeans – Armani’s influence extends far beyond the runway,particularly within the world of beauty.
Indeed, even those uninterested in high fashion recognize the Armani name through its celebrated fragrances. This enduring appeal is no accident, but the result of a carefully cultivated “Beauty” universe that has become integral to the brand’s success.The foray into fragrance began in 1982 with Armani for Women, followed by Armani for Men in 1984.