Jonathan Anderson to Debut Dior Cruise Collection in Los Angeles
Jonathan Anderson will presentโข his firstโ cruise collection as Dior’s โขwomen’s creative โฃdirector in Los Angeles โonโ May 19, marking a significant moment for the luxury brand and signaling a continued focus on the U.S.market.The show willโ take place after the opening of Dior’s new flagship boutique on Rodeo Drive, designed by Peter Marino.
Theโ decision to showcase the cruise 2027โ lineโค in Los angeles underscores luxury brands’ efforts to attract Americanโ consumers as the sector recovers from a two-year sales slump. Dior has a long-standing connection โto Hollywood, frequently dressing prominent figures both โขon and off-screen, with brand ambassadors Jenniferโ Lawrence and mikey madison recently wearing Dior to the Oscars, alongside Michelle Yeoh. This move โbuilds onโค previous Diorโฃ presentations in Southern California, including โคMaria Grazia Chiuri’s debut cruise collection in Calabasas in 2017 and Kim Jones’ resort 2023 show in Venice, โคLos Angeles. โข
Despite economic headwinds like the recent government shutdown โฃand fluctuating consumer confidence, U.S. โขspending has been bolstered โby factors such as a weaker dollar โattracting tourist spending. According to citi analystโฃ Thomasโ Chauvet, the U.S. consumer “remains relatively healthy ” supported by wage growth, savings, stockโ market gains, and potential tax benefits.
Nicolas โฃGhesquiรจre will also unveil his cruise โค2027โ line for Louis Vuitton on May 20 in new York City, further demonstrating the industry’sโค focus on the U.S. market.
