Black Friday Chile Expands to Four-Day Event wiht Broad Brand Participation
SANTIAGO – Chile’s annual Black Friday event has undergone a important expansion this year, extending from a traditional weekend to four full days of sales, organizers announced. The extended timeframe, coupled with a diverse roster of participating brands, aims to maximize opportunities for both consumers and retailers ahead of the crucial Christmas shopping season.
This year’s Black Friday, accessible through BlackFriday.cl, features a wide array of well-known brands including HP, CasaRoyal, Huawei, Lenovo, pandora, Puma, Easy, JetSmart, Fensa, Samsung, Cocha, CAT, H&M, and VANS. Shoppers can filter products by category on the platform, streamlining the search for desired items. The shift from a limited-time sale to a four-day event reflects a strategic move to solidify Black Friday’s position as a key event in Chile’s e-commerce landscape, coinciding with salary payments to encourage increased consumer spending.
Unlike previous iterations confined to a single weekend, this year’s event is designed to provide a more extended period for consumers to take advantage of discounts. Organizers believe the longer duration will benefit both shoppers and participating brands, creating a more robust and impactful sales period. The complete list of participating brands and available products can be found directly at BlackFriday.cl.
