ADWEEK Launches “Ad Critic” Franchise,Offering Expert โTakes โon Advertising Campaigns
NEWโค YORK – September 19,2025 – ADWEEK today announced the launch of “Ad Critic,”โ aโค new weekly โfranchise featuring in-depth reviews of currentโ advertising campaigns fromโฃ leading industry professionals. The series aimsโ to provide insight into the strategiesโ behind impactful ads and assess their effectiveness.
Each โweek, an “Ad Critic” will dissect a noteworthy campaign – one that isโค buzzy, influential, or potentially controversial – examining its messaging and โฃits attempts to shape โconsumer behavior. The reviewsโ will offer a unique perspective, allowing readers to view advertising through the eyes of top creatives.
ADWEEK will utilize the “ADWEEKโ Olive Scale” for ratings,โค awarding ads fromโฃ one to โขfive olives in a martiniโข – with a “dirtier”โฃ martini (fewer olives)โ signifying a stronger, more effective ad.
The inaugural review, launching next week, will be penned by Susan Credle, global creative advisor at โฃInterpublic and former chair and global CCO of FCB.
Readers are encouraged to submit campaigns for potential review to ADWEEK’s Creativity โขEditor, Brittaney Kiefer, at brittaney.kiefer@adweek.com.