BYD Atto 1 Shocks Market with Sub-Rp 200 Million Price Tag

Vertical Integration Key to Aggressive Pricing Strategy

The new BYD Atto 1 electric car has landed in Indonesia with a surprisingly competitive starting price of Rp 100 million, significantly undercutting its listed value and raising questions about how the automaker achieved such affordability.

Unpacking the Price Advantage

BYD’s President Director, **Eagle Zhao**, revealed that the company’s ability to produce nearly all components in-house is the primary driver behind the Atto 1’s aggressive pricing. This “vertical integration” extends to critical electric vehicle technologies, including batteries, electric motors, and semiconductors.

“BYD is the only automotive manufacturer that has technology such as batteries, electric motors and even semiconductors themselves. Not only the technology itself, in terms of the main components of BYD producing themselves. So far, except for glass and tires, BYD has the ability to produce independently. We call it vertical integration for the supply chain.”

—Eagle Zhao, President Director of PT BYD Motor Indonesia

This self-sufficiency allows BYD to bypass the markups often associated with sourcing components from third-party suppliers. For context, the global average cost of producing an electric vehicle battery pack has seen fluctuations, with some reports indicating a slight increase in early 2024 after a period of decline, highlighting the significance of BYD’s in-house production capabilities (BloombergNEF, 2024).

Indonesia: A Strategic Launchpad

Indonesia holds a special place in BYD’s global strategy for the Atto 1. The company spent two years conducting in-depth research into the Indonesian city car market before making the right-hand drive Atto 1 its debut model in the country.

The interior of the BYD Atto 1, which was unveiled at GIIAS 2025, ICE BSD, Tangerang.

The BYD Atto 1 is offered in two trims: the Dynamic, priced at Rp 195 million, and a premium version at Rp 235 million, both on-the-road in Jakarta. These prices notably fall below their respective Non-Tax Vehicle Selling Values (NJKB) in Jakarta, which stand at Rp 218 million and Rp 233 million.

Performance and Features

The Atto 1 Dynamic variant is equipped with a 30.08 kWh blade battery, providing a range of up to 300 km. The premium variant boasts a larger 38.88 kWh battery, extending the range to 380 km. Both models are powered by an electric motor delivering 75 kW of power and 135 Nm of torque, capable of a top speed of 120 km/h. Acceleration from 0 to 50 km/h is achieved in a brisk 4.9 seconds.

With dimensions of 3,925 mm in length, 1,720 mm in width, and 1,590 mm in height, and a wheelbase of 2,500 mm, the Atto 1 is designed for urban agility. Its ground clearance is 155 mm.

Available color options include Sprout Green, Apricity White, and Cosmos Black. The car features a 10.1-inch touchscreen with Apple CarPlay and Android Auto compatibility, a parking camera, and three parking sensors, enhancing its appeal to tech-savvy consumers.

New electric icon targets young, style-conscious buyers starting at Rp 190 Million

The automotive landscape in Indonesia just got a significant jolt with the unveiling of the BYD Atto 1 at the Gaikindo Indonesia International Auto Show (GIIAS) 2025. Originally known as the Seagull, this all-electric vehicle makes its debut with a surprisingly accessible starting price of just Rp 190 million, positioning it as a compelling option for a new generation of drivers.

BYD’s Bold Entry Strategy

BYD Indonesia is aiming to capture the attention of younger consumers seeking a distinctive and efficient mode of transportation. Head of Public and Government Relations for BYD Indonesia, Luther Pandjaitan, highlighted the vehicle’s anticipated buzz prior to its official launch.

“This is a new icon that is not only efficient, but also character. So, with this, we welcome together in front of us: Byd Atto 1!”

—Luther Pandjaitan, Head of Public and Government Relations BYD Indonesia

The introduction of the Atto 1 marks BYD’s most affordable offering in the Indonesian market to date. According to Gaikindo, electric vehicle sales in Indonesia are projected to increase significantly by 2025, driven by government incentives and growing consumer interest in sustainable transport.

Variant Details and Performance Specs

BYD is offering the Atto 1 in two distinct trims: the Dynamic, priced at Rp 195 million, and the Premium, available for Rp 235 million, both on-the-road prices in Jakarta. The Dynamic variant is equipped with a 30.08 kWh blade battery, promising a range of up to 300 km, while the Premium model boasts a larger 38.88 kWh battery for an extended range of 380 km.

Under the hood, the Atto 1 features an electric motor capable of producing 75 kW of power and 135 Nm of torque, with a top speed capped at 120 km/h. Its acceleration is zippy, achieving 0 to 50 km/h in a swift 4.9 seconds.

Design and Features for the Modern Driver

Measuring 3,925 mm in length, 1,720 mm in height, and 1,590 mm in width, the Atto 1 has a wheelbase of 2,500 mm and a ground clearance of 155 mm. Available color options include Sprout Green, Apricity White, and Cosmos Black for both Premium and Dynamic trims. Interior highlights include a 10.1-inch touchscreen infotainment system with Apple CarPlay and Android Auto integration, complemented by parking cameras and three rear parking sensors.

cosmos black

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