Center Parcs Sees Record Summer Occupancy as “Coolcation” Trend Gains Momentum
Germany – center Parcs enjoyed a remarkably successful summer season in Germany, with occupancy rates averaging 93% across its parks - a 2% increase year-over-year. The strong performance is attributed to recent accommodation upgrades and a growing shift in travel preferences towards cooler climates, a trend dubbed the “Coolcation.”
The “coolcation” phenomenon sees travelers, notably families and seniors, increasingly opting for destinations in countries like Germany, the Netherlands, and Scandinavia to avoid the escalating temperatures impacting much of Southern Europe. A recent report by the “Vacation Guru” web portal highlighted this preference for more moderate weather.
German parks led the way, with Hochsauerland Park achieving a 95% occupancy rate and Park Eifel close behind at 94% during the peak holiday period from mid-July to the end of August.
Beyond its established German presence, Center Parcs is expanding. The newly opened Center Parcs Nordborg Resort in Denmark, launched on June 20th, also experienced a highly successful debut, reaching 92% occupancy in August with guests staying an average of 6.75 days.
“This is an unusual success in a new market with a new product,” stated Frank Daemen, Managing Director of Center Parcs Germany. “Our record results once again show that our concept of vacation surrounded by nature offers exactly what modern families are looking for.”
Looking ahead, Center Parcs reports continued strong bookings for the autumn months, signaling sustained demand for its nature-focused holiday experience.