Prada‘s immersive “Prada Mode” experienceโฃ has returned, this time transforming London‘s 180 Studios into aโข multi-sensory cinematic universe. The event, whichโ ran from November 17th to 19th, offered attendees a uniqueโค blend of fashion, film, adn technology, showcasing the brand’s Fall/Winter 2023 โฃcollection.
The return of Prada Mode to a โฃphysical location-following itsโค initial digital debut-underscores theโ luxuryโข brand’s commitment to โฃinnovative storytelling and experientialโข marketing. This iteration builds on Prada’s ongoing โexploration of the relationship between fashion and cinema, offering a deeper engagement forโค both industry insiders and the โคpublic. The event provides a platform โfor Prada to connectโ with a โคwider audience, โsolidifying โits position at the forefront of cultural conversations and influencing trends within the fashion landscape.
Attendees were invited to step into five distinct โค”volumes,”โฃ eachโค designed to evoke a specific โmood and narrative inspired by the collection’s themes.Theseโข spaces featured a combination of live actors, film projections, and interactive installations, creating an โimmersive environment that โblurred the lines between reality and fantasy. โฃ
The experience was โdesigned to mirror the process of โfilmmaking, with each volume representing a different stage – from pre-production and set designโค to the final cut.This concept reflects the influence ofโข cinema on the Fall/winter 2023 collection,โ which draws inspiration from โclassic film noirโข and the aesthetics of everyday โขlife.
ELLE reports that the event aimed to โoffer “exclusive content, events, inspiring advice โfrom our Editors and โขindustry experts, as โwell the possibility to meet designers, thoght-leaders and stylists.” Further facts about Prada’s collections is availableโข on their โขwebsite.