Here’s a breakdown of the HTML you provided, focusing on the links and their associated data attributes:
Key Observations
affiliate Marketing: The presence of data-affiliate="true" and data-affiliate-url attributes indicates that these links are part of an affiliate marketing program. The website is likely earning a commission on sales generated through these links. Skimlinks: The data-affiliate-network attribute consistently shows "name": "Skimlinks". This confirms that Skimlinks is the affiliate network being used. Skimlinks automatically monetizes product links.
Tracking: The data-vars-ga- attributes are used for Google Analytics tracking. They capture facts about the product,retailer,and user interaction with the links.
Redirects: The data-affiliate-url values point to go.redirectingat.com, which is a common domain used by Skimlinks for redirecting users through their tracking system before sending them to the final product page.
rel="nofollow": The rel="nofollow" attribute on the tags tells search engines not to pass any link equity to the linked websites. This is a common practice for affiliate links.
target="blank": The target="blank" attribute opens the linked page in a new tab or window.
Detailed Breakdown of the Links
Here’s a breakdown of each link, extracting the key information:
- Nobody’s Child (First Instance)
href: "https://www.nobodyschild.com/collections/new-in"
data-product-url: "https://www.nobodyschild.com/collections/new-in"
data-affiliate: "true"
data-affiliate-url: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.nobodyschild.com%2Fcollections%2Fnew-in"
data-affiliate-network: {"siteid":"576e18cc-e59d-42ae-9efb-29fb01df5a48","metadata":null,"network":{"name":"Skimlinks"},"productmetadata":null,"afflinkredirect":"/p/afflink/w2KF/nobodyschild-placeholder"}
data-vars-ga-product-price: "$0.00"
data-vars-ga-product-retailer-id: "f239fcf5-75b7-4264-a040-6876c32612b6"
- ME+EM
href: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.meandem.com%2F"
data-vars-ga-outbound-link: "https://www.meandem.com/"
data-href: "https://www.meandem.com/"
data-product-url: "https://www.meandem.com/"
data-affiliate: "true"
data-affiliate-url: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.meandem.com%2F"
data-affiliate-network: {"siteid":"576e18cc-e59d-42ae-9efb-29fb01df5a48","metadata":null,"network":{"name":"Skimlinks"},"productmetadata":null,"afflinkredirect":"/p/afflink/w2KD/meandem"}
data-vars-ga-product-brand: "meandem.com"
data-vars-ga-product-retailer-id: "46e1e186-67e8-4c9b-a758-1c18116b9c85"
- Boden
href: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.boden.com%2F"
data-vars-ga-outbound-link: "https://www.boden.com/"
data-href: "https://www.boden.com/"
data-product-url: "https://www.boden.com/"
data-affiliate: "true"
data-affiliate-url: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.boden.com%2F"
data-affiliate-network: {"siteid":"576e18cc-e59d-42ae-9efb-29fb01df5a48","metadata":null,"network":{"name":"Skimlinks"},"productmetadata":null,"afflinkredirect":"/p/afflink/w2KG/boden-boden-clothing-for-women-and"}
data-vars-ga-product-price: "$0.00"
data-vars-ga-product-retailer-id: "ecfbe637-4588-4918-8d4b-b9143775610a"
href: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.aspiga.com%2F"
data-vars-ga-outbound-link: "https://www.aspiga.com/"
data-href: "https://www.aspiga.com/"
data-product-url: "https://www.aspiga.com/"
data-affiliate: "true"
data-affiliate-url: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.aspiga.com%2F"
data-affiliate-network: {"siteid":"576e18cc-e59d-42ae-9efb-29fb01df5a48","metadata":null,"network":{"name":"Skimlinks"},"productmetadata":null,"afflinkredirect":"/p/afflink/w2KH/aspiga-one-hundred-percent-crew-neck"}
data-vars-ga-product-price: "$0.00"
data-vars-ga-product-retailer-id: "46d4072f-9b81-4f6b-a9ae-b9e10c17cac3"
- Blue Watercolour floral Anya Midi Dress (Nobody’s Child – Specific Product)
href: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.nobodyschild.com%2Fproducts%2Fblue-watercolour-floral-anya-midi-dress-d250605mlt%3Fvariant%3D53946197934465%26utmsource%3DNMPi%26utmmedium%3Dcpc%26utmcampaign%3DPaidSearch%26gadsource%3D1%26gadcampaignid%3D19229866515%26gbraid%3D0AAAAADQCJIUHa-9scqmJBjBm9F1QBg9D%26gclid%3DCj0KCQjw64jDBhDXARIsABkk8J6KwnNwFE9ZUTKj-BRTx7SRvnBHP1-2NlIEIK7FYbhJUVCkGASxWj4aAu6EALwwcB%26gclsrc%3Daw.ds"
data-product-url: "https://www.nobodyschild.com/products/blue-watercolour-floral-anya-midi-dress-d250605mlt?variant=53946197934465&utmsource=NMPi&utmmedium=cpc&utmcampaign=PaidSearch&gadsource=1&gadcampaignid=19229866515&gbraid=0AAAAADQCJIUHa-9scqmJBjBm9F1QBg9D&gclid=Cj0KCQjw64jDBhDXARIsABkk8J6KwnNwFE9ZUTKj-BRTx7SRvnBHP1-2NlIEIK7FYbhJUVCkGASxWj4aAu6EALwwcB&gclsrc=aw.ds"
data-affiliate: "true"
data-affiliate-url: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fwww.nobodyschild.com%2Fproducts%2Fblue-watercolour-floral-anya-midi-dress-d250605mlt%3Fvariant%3D53946197934465%26utmsource%3DNMPi%26utmmedium%3Dcpc%26utmcampaign%3DPaidSearch%26gadsource%3D1%26gadcampaignid%3D19229866515%26gbraid%3D0AAAAADQCJIUHa-9scqmJBjBm9F1QBg9D%26gclid%3DCj0KCQjw64jDBhDXARIsABkk8J6KwnNwFE9ZUTKj-BRTx7SRvnBHP1-2NlIEIK7FYbhJUVCkGASxWj4aAu6EALwwcB%26gclsrc%3Daw.ds"
data-affiliate-network: {"siteid":"576e18cc-e59d-42ae-9efb-29fb01df5a48","metadata":null,"network":{"name":"Skimlinks"},"productmetadata":null,"afflinkredirect":"/p/afflink/w2Jw/nobodyschild-blue-watercolour-floral-anya-midi"}
data-vars-ga-product-price: "$300.00" (Note: The displayed price is ยฃ150,but the GA price is $300. This could be a currency conversion issue or an error.)
data-vars-ga-product-retailer-id: "60a5f9be-ef59-4af7-a274-4445d0552ebf"
- Orange Floral Print Maxi Dress (Mint velvet)
href: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fmintvelvet.com%2Fproducts%2Forange-floral-maxi-dress"
data-product-url: "https://mintvelvet.com/products/orange-floral-maxi-dress"
data-affiliate: "true"
data-affiliate-url: "https://go.redirectingat.com?id=127X1143637&url=https%3A%2F%2Fmintvelvet.com%2Fproducts%2Forange-floral-maxi-dress"
data-affiliate-network: {"siteid":"576e18cc-e59d-42ae-9efb-29fb01df5a48","metadata":null,"network":{"name":"Skimlinks"},"productmetadata":null,"afflinkredirect":"/p/afflink/w2Ji/mintvelvet-orange-flor"}
In Summary
The HTML snippet is a clear example of affiliate marketing in action. The links are structured to:
Track user clicks and conversions through Skimlinks.
Provide data to Google Analytics for performance analysis.
Redirect users to the product pages on the retailer’s website.
* Avoid passing link equity to the retailer’s website (using rel="nofollow").
The consistent use of data-affiliate="true" and the Skimlinks affiliate network confirms the affiliate marketing strategy. The Google analytics attributes provide valuable data for measuring the effectiveness of the affiliate links.