Joinnus Sees Soaring Ticket Sales for Events in Peru
Peru’s vibrant entertainment scene is booming, with ticket platform Joinnus reporting significant growth. Concerts, theater, and sports events are driving this surge, indicating a strong recovery in the live entertainment sector and increased consumer spending on leisure activities.
Event Sector Growth Expected
The Executive anticipates a 10% to 15% expansion in the event industry this year. This projection suggests that the demand for live events is robust. The CEO of Joinnus, Domingo Seminar, highlights that the 2025 calendar has exceeded expectations. Major concerts and large-scale events are driving this trend.
Diverse Events Fueling Ticket Sales
Joinnus’ platform includes theater, football matches, and other sports. Seminar notes that theater was a key category when Joinnus launched in 2013. The platform is now seeing over 4 million registered users, with over a million opting for plays. The platform also sells tickets for League1 football matches, working with 10 clubs currently.
“There are mass matches every week, it is an audience that repeats the purchase, which buys every week to see your teams or buy fertilizers for the whole season”
Top Performing Categories
Sports typically generate the most sales for Joinnus, followed by concerts and theater. Seminar notes that sports often outperform concerts and theater. Joinnus also sells tickets for beach football, women’s soccer, and various sports clubs.
The live entertainment sector is thriving post-pandemic, with a noticeable increase in stadium attendance. This growth is partially due to the ease of online ticket purchases. The average commission for the ticket platform is 10% per sale.
Rising Ticket Costs
Ticket prices are affected by artist fees, venue rentals, and production costs. Seminar explains that tickets for major artists have increased because of higher production costs. When venues have less capacity, the prices must also rise.
Synergies with Credicorp
Joinnus was acquired by Credicorp in 2023, creating synergies with BCP and Yape. This alliance helps streamline financial support, and improves various processes. According to Seminar, the acquisition has brought positive change to the company and the organizations it partners with.
The platform is focusing on the Peruvian market after closing operations in Colombia, Mexico, and Ecuador. “We are concentrated in Peru and continue growing here, improving the platform with sights always to opportunities in other countries. If there is a big one, we will evaluate it, the possibility is open”.