Unearth Unique Style: Top Vintage Shopping Tips from a Celebrity Stylist

Covent Garden’s boutiques offer a treasure trove for fashion explorers

Discovering unique fashion pieces while traveling can be as rewarding as visiting iconic landmarks. Stylist Sian Clarke, known for her work with personalities like Lorraine Kelly and Sarah Pascoe, shares her expert advice for navigating the world of vintage shopping. Her recent exploration of London’s Covent Garden, as part of an Airbnb Experience, revealed the area’s particular charm for vintage enthusiasts.

Covent Garden: A Vintage Shopping Haven

Clarke highlights Covent Garden as an ideal starting point in London for vintage finds. “Covent Garden is the best central place in London for vintage shopping,” she explains. “Because there are loads of smaller boutiques, which feel less overwhelming, and they’re all quite close together, whereas in other parts of London you have to sift through loads.” She adds, “It’s nice being able to dip in and out here.”

During a visit to the pre-loved clothing store GOOD, Clarke’s first tip for shoppers is to focus on items that immediately catch the eye. “Zone out of most of the clothes and only look at things that pop out to you,” she advises.

Embrace the Unexpected: Sizing and Styling

Clarke’s most impactful advice? “Completely ignore the size written on the label.” This proved true for the reporter, who, despite usually being a size 10, found a ‘size 16’ shirt that became an instant favorite and a purchase.

At Wow Retro, the stylist suggested trying on various denim waistcoats, experimenting with both unbuttoned and buttoned styles. “When you’re trying stuff on, try a couple of different shapes of the same item on, and then you’ll know when you find the right one,” Clarke recommends.

For a sheer crochet top, Clarke offered a clever styling solution: using a silk scarf as a bandeau base layer. This resourceful trick, along with mixing patterns and colors with confidence, transforms potentially challenging finds into stylish outfits. “Don’t be afraid to mix patterns or colours,” Clarke urges.

Another crucial tip is to consider how a new vintage piece will integrate with an existing wardrobe. “Think about what two or three other things you’ve already got at home that it can work with,” Clarke suggests, noting that neutral colors offer greater versatility.

Global Vintage Hotspots and Essential Advice

While London’s Covent Garden offers excellent options, Clarke’s personal favorite for vintage shopping is Italy, specifically Milan. “Milan is the best place I’ve found for vintage shopping,” she states, citing the dedicated vintage street near Colonne di San Lorenzo and Corso di Porta Ticinese. Berlin is also noted for its appealing “vibe.”

Within the UK, Bristol is recognized as a strong contender, and Manchester boasts ReMarket near Piccadilly station. Clarke’s ultimate parting advice emphasizes seizing the opportunity: “Nothing is worse than the vintage you don’t buy. If you fall in love with something vintage, buy it, because you won’t find it again. And if it’s outrageous, definitely get it!”

The fashion stylist’s insights are part of a broader array of unique experiences available through platforms like Airbnb. For example, visitors can explore London through a Wizarding World Walk or take a Land Rover tour in the Lake District. International offerings include ramen-making classes in Tokyo or perfume workshops in Milan. According to Statista, the global second-hand apparel market is projected to reach $350 billion by 2027, underscoring the growing appeal of vintage and pre-owned fashion.