Charting a New Course forโค Our Iconic brands
Team,
As we navigate a rapidly evolving media landscape,โ it’sโฃ crucial weโ reaffirm our commitment to โคthe brands that have definedโ entertainment โfor generations -โฃ Paramount, Nickelodeon, comedy Central, MTV, and more. โThese aren’t just networks;โ they’re cultural touchstones, and theirโค enduring strength lies in their unique โคcreative voices. Our focus now is to unlock theirโ full potential, reimagining โhow we connect with audiences โขacross all โplatforms, both โtoday and in the future.
Our North โStar: Storytelling โ& Strategicโค Growth
Our core purposeโ is โคsimple: to revitalize and fortify our brands,building a robust future powered by remarkable storytelling across entertainment,news,and sports. We will champion the individuality of each brand whileโค strategically โleveragingโค ourโ most valuable franchises to drive revenue, expandโ viewership, andโ foster deeper engagement.
For our โcable networks,this means โคa more focused approach. We’ll beโข optimizing our programming and โmarketing investments to amplify content that truly resonates. Think โคdoubling down on beloved franchises like SpongeBob, PAW Patrol, RuPaul’s drag Race, โค South Park, Ms.pat, and The Daily Show, while simultaneously nurturing โnew intellectual โproperty within our studios andโ exploringโ innovative ways to โconnect โwith our โaudiences.
This is โคa moment for bold thinking and impactful action. We must prioritize with clarity and intention, and โฃbe willing โฃto honestly assess whatโข isn’t working. Empowering our teams โคto โฃchallenge outdated processes and embraceโ fresh perspectives is paramount. Collaboration and shared expertise are key – our collective success depends on supporting each other and delivering for ourโข audiences. Let’s move forward with purpose, creativity, โฃand aโ unifiedโ commitment to shaping the future โคof TV media.
New Leadership, Focused Vision
To supportโ this โขevolution, we’re implementing a new structure within our โขTV Media division. I’m pleased to announce the following leadership assignments:
* Laurel Weir will lead programming for MTV, Comedyโข Central, Nickelodeon, and other cable networks, alsoโฃ overseeing the Global Programming Acquisitions Group.
*โ Jules Borkent will spearhead Nickelodeon Kids & Family’s business โand strategy,maximizing the power โฃof the Nick brand.
* Ashley โKaplan โขand Alec โขBotnick will lead Nickelodeon’s โขanimation studio,continuing to deliver hits like โ SpongeBob and PAW โPatrol โ while developing exciting new content for digital,television,and streaming. They will also oversee animated development for CBS, Comedy Central,โค and MTV.
* Ari Pearce โ will lead Comedy Central, driving new comedy development and overseeing โflagship series like south โขPark and โ The โDaily โShow.
*โ Sitarahโค Pendleton will lead all MTV series and specials, including signature franchises likeโ rupaul’s Dragโ Race.
* Jeannie Scalzo โฃ will partner with Laurel Weir to lead the MTV business.
Supporting these leaders across all our cable brands are: Trevor Rose (Talent & Content Strategy), Nadja Webb (Music Initiatives โ& BET Programming Operations/Business Affairs), Bryon Rubin (COO & โคCFO), Mikeโ Benson (Marketing), Allison Brightman and Jeeun Kim (Business Affairs), Whitney Delich (Human Resources),โค Chris โEnder (Communications), Jeff Gerttula (Digital), Liz Miller (Production), Jeannie Scalzo (Brand โStrategy & IP Monetization), Tiffany Smith-Anoa’i (Content Engagement & โฃPartnerships), andโข Laurel Weir (Strategic Insights & โขResearch).
Looking โฃAhead
I’m working closelyโค with this โexceptional leadership team to refine our vision, priorities, โand goals for the path โขahead.โข We will share a more detailed plan with you quickly.
thankโฃ you for your dedication andโค hard work. โI haveโค unwaveringโข confidence โin this team and โin โขour ability to โฃbuild something truly remarkable togetherโ as weโข shape the future of TV media.
George
