Carsten Dalquen is Account Director Digital at the IT service provider Macaw ” data-image-headline=” Carsten Dalquen is Account Director Digital at the IT service provider Macaw ” data-image-copyright=” “> Carsten Dalquen is Account Director Digital at the IT service provider Macaw – The financial sector has undergone significant changes in the past few years. As new … Read more
Dr. Werner Steck, partner at Senacor ” data-image-headline=” Dr. Werner Steck, partner at Senacor ” data-image-copyright=” “> Dr. Werner Steck, partner at Senacor – “With artificial intelligence, you can create aha effects and surprise customers,” says Dr. Werner Steck, partner at Senacor. “It is easy for people to get excited about something that they have never … Read more
From business intelligence to marketing intelligence In order to ultimately contact customers in a targeted manner, cross-channel marketing is used. Companies try to reach consumers through multiple touchpoints along their entire customer journey. Social networks, email targeting, websites or smartphone apps are just a few examples of these so-called points of contact that allow companies … Read more
© momius – Fotolia – Many companies want to be more data-driven and want to invest in their cloud strategy. These trends accelerated in 2020, as did the use of collaboration tools to enable remote working. This is not only related to the Covid-19 pandemic. These shifts started before that and will continue after the … Read more
A clear picture can be derived from the results of the Thales Data Threat Report 2020. More than 45 percent of companies had already suffered a data breach in 2019, and the year just ended broke all records. In 2019, the BKA had recorded an increase of 15 percent compared to 2018 with a total … Read more
Theses classified according to the probability of occurrence © iXimus @Pixabay – Positive outlook – thesis No. 1: Gigantic Russian aid package As the whole world looks at the stalled negotiations between Democrats and Republicans over the US aid package, Russia is creating facts. Russia is benefiting from its low national debt, which at the … Read more
Which horse does the race? The internationally coveted speaker, David Glades, who is known as a blockchain visionary, supports as a mentor with his expertise and foresight in the field of crypto and blockchain technologies everyone who would like to use this topic for themselves to build wealth. In addition, he is also available as … Read more
Andrew Shaw, Coya Founder and CEO ” data-image-headline=” Andrew Shaw, Coya Founder and CEO ” data-image-copyright=”© Norman Posselt “> Andrew Shaw, Coya founder and CEO © Norman Posselt – Which target groups are your offers aimed at in particular? Andrew Shaw: We have two target groups in particular: On the one hand, the so-called Urban … Read more
Win customers through funnel marketing Of course, you want to bring your knowledge, which you have digitized in refined form, to the people. A marketing strategy that has worked for me and for many other entrepreneurs is funnel marketing. By making an unobtrusive post in social media or online communities, you first draw attention to … Read more
Did you talk cordially or cheerfully to your colleague? A new Amazon bracelet can tell you that, in addition to analyzing the quality of your sleep or the distribution of your body fat. The e-commerce and technology giant has been marketing a screenless bracelet since Thursday, called Amazon Halo, which continuously measures and assesses the … Read more