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Luxury Mishap: Mexican Band Accidentally Smashes $1,300 Louis Vuitton chocolate Egg
A viral video has captured a rather expensive mishap involving members of the popular Mexican music group, Grupo Firme. During a tour, the band encountered a highly exclusive and incredibly pricey Louis Vuitton creation: a “Chocolate Egg Bag.”
The incident, filmed and shared on influencer Juan Bertheau’s youtube channel on July 14, shows the musicians gathered around the unique confection. This edible masterpiece, part of Louis Vuitton’s Easter 2025 collection, is crafted from 70% dark chocolate with 40% milk chocolate accents and filled with a gianduja hazelnut tablet.Originally priced at $245 (4,595 pesos), the bag’s extreme rarity – with only eight pieces produced worldwide – drove its resale price to an astonishing 25,000 pesos (approximately $1,300 USD), making it one of the most expensive chocolate items in the country.
The video shows Eduin Caz, a member of Grupo Firme, chatting with Bertheau when another bandmate, Abraham, accidentally breaks the luxurious egg. The unexpected moment elicited surprise and laughter from those present.
“no way, Abraham! How much was that egg? I need to know how much I’m biting you for,” Caz exclaimed between laughs. “There were eight in the world, now there are only seven, because we’re going to eat one.”
Rather than dwelling on the financial loss, the band members embraced the situation and decided to enjoy the broken delicacy on the spot, gathering the scattered pieces. “The chocolate cost between 20 and 25 thousand pesos,” one can be heard saying before they requested a broom to clean up the sweet mess.
The Louis Vuitton Chocolate Egg Bag is a collaboration with pastry chef Maxime Frédéric, inspired by one of the fashion house’s iconic handbags. This “sweet mischief” has once again placed Grupo Firme in the spotlight, this time not for their music, but for an unforgettable, albeit costly, indulgence.