Chanel

Volvo XC40 sold out in 3 minutes last year

The limited edition ‘Ten Minutes’ (10 minutes) is sold out.

Value ↑, price is 54.3 million won ‘as is’

If you miss this opportunity, you have to wait 6 months

Jung Hae-in (left) sitting in a Volvo XC40 and Hwasa, who appeared on the popular program ‘I Live Alone’ [사진출처=볼보, 나혼산 방송장면 캡처]

I hesitated for a moment and it was sold out.

In July of last year, 25 units were sold out within 3 minutes of online sales, creating a sell-out legend that surpassed the ‘Chanel Open Run’ in the domestic imported car market.

This is the Volvo XC40 Sage Green Edition, a compact sports utility vehicle (SUV). In Korea, Volvo Cars Korea has proven its reputation as ‘waiting 6 months after signing a contract is essential’.

In October of the same year, all 55 units of the mid-sized premium sedan S60 Dark Edition were sold within 9 minutes of the start of the contract.

Volvo Korea once again brings a limited edition Volvo to prove the sold-out myth. Starting with the car name, it inherited the reputation of the two models that sold out last year.

Imported cars preferred by women in their 20s to 40s

Volvo vehicles are so popular in Korea that you have to wait six months to receive them after signing a contract. The photo is Volvo XC60 [사진촬영=최기성 매경닷컴 기자]

Volvo Korea will sell a limited number of 44 units of the Volvo XC40 Dark Edition through the digital shop from 10 a.m. on the 2nd of next month.

The Volvo XC40, Volvo’s entry-level SUV lineup, is evaluated as having excellent marketability. In 2018, the year after its launch, it was selected as the ‘European Car of the Year’ for the first time in the brand’s history.

It has been ranked first in European premium compact SUV sales for four consecutive years since 2020.

In Korea, it has been recognized as an imported car leading the compact SUV trend since its launch in 2018. Last year, the waiting period for shipment reached one year.

Jung Hae-in and Volvo XC40 [사진출처=연합뉴스]

The Volvo XC40 is a popular non-German car in the domestic imported car market dominated by German cars such as Mercedes-Benz and BMW.

Preferred by women in their 20s to 40s. This is a Volvo vehicle that does not discriminate in terms of safety regardless of price or size, and it is equipped with the highest level of convenience in its class and a sophisticated Scandinavian style, shaking the hearts of women.

This is why Volvo Korea selected actor Jung Hae-in, who captured women’s hearts with the drama ‘Pretty Sister Who Buys Me Food’, as its advertising model and public relations ambassador when it was launched in Korea in 2018.

The fact that MAMAMOO’s ‘Hwasa’, who exudes girl-crush charm (a feeling of envy for a woman with a confident charm), was revealed to have purchased her first car on the popular program ‘I Live Alone’ also contributed to its popularity.

Hwasa did not receive a sponsorship for the Volvo XC40, but bought it with her own money. Hwasa also received the car after a long wait.

No need to wait 6 months, limited edition XC40

XC40 Sage Green Edition sold out in 3 minutes [사진출처=볼보]

The Volvo XC40 Dark Edition is available for immediate shipment. There is no need to wait 6 months after signing the contract.

The value has also been increased to match the limited edition. Based on the top-level Ultimate Dark trim, it features black design details that differentiate it from the existing model.

The onyx black exterior has a high-gloss black design applied to the radiator grill, front and rear skid plates, and roof rails.

A sportier image was also emphasized by applying 20-inch 5-double spoke black diamond cut wheels, which are different from the existing 19-inch wheels.

Volvo XC40 Dark Edition [사진출처=볼보]

The interior emphasizes luxury by applying drift wood with a natural wood texture and a Swedish Orefos crystal gear knob.

Air purification ability, which has become more popular after the COVID-19 incident, has also been improved. An advanced air purification system was also adopted that prevents up to 95% of ultrafine dust and pollen from entering the room.

It is also equipped with a Harman Kardon sound system that has both sound optimized for the vehicle space and Swedish luxury emotional quality.

It is a gasoline-based mild hybrid (MHEV) powertrain that produces a maximum output of 197 horsepower and a maximum torque of 30.6 kg.m.

It is also equipped with Sweden’s Hallex’s 5th generation permanent all-wheel drive (AWD) system.

The 48V battery supports engine output during starting, acceleration, and restart, providing an additional output of approximately 14 horsepower.

54.3 million won, sold for the same price as the existing model

Volvo XC40 Dark Edition [사진출처=볼보]

‘TMAP’, which has become another symbol of Volvo along with ‘safety’ for domestic consumers, has also evolved.

It provides an ‘integrated T-map infotainment service’ that integrates the artificial intelligence (AI) platform NUGU and the user taste-based music platform FLO.

It provides advanced information such as real-time traffic light information and 3D maps based on the next-generation intelligent transportation system (C-ITS) to help make driving more convenient and safer.

There is also a ‘Personalization Routine’ that allows you to set and execute various services such as destination setting and music playback in one speech, and a ‘Daily Briefing’ that briefs you on the date and personal schedule.

Volvo XC40 Dark Edition [사진출처=볼보]

It also provides a smart car experience that evolves over time through 15 years of free over-the-air update (OTA) support and a 5-year digital service package.

The selling price is 54.3 million won. Although the value has been increased as a limited edition model, it is sold at the same price as the existing model.

2024-03-31 15:16:48
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