## Arsenal and Visit Rwanda to Conclude landmark โPartnership in 2026
After eightโ years of collaboration, โArsenal โฃFootball Club andโฃ the Rwanda Progress Board’s Visit Rwanda campaign have jointly โขannouncedโ the conclusionโ of their partnership, effective โคJune 2026. The decision,โ revealed inโ a statement today, signifies the end of a โฃhighly successfulโ branding initiative for the Africanโค nation.
The โpartnership proved a meaningful driver of Rwanda’s tourism sector. โข Data โfrom โthe Rwanda Development Board indicates a significant increase in visitor numbers,โ reaching 1.3 million โin 2024, generatingโฃ USD 650โ million in โฃrevenue. This growth is directly attributed to the increasedโ global visibility afforded by the association with the premier League club.
Jean-Guyโ Afrika, CEO โofโ the Rwanda Development Board, expressed gratitude for the partnership, stating, “We are grateful for these years of support andโค trust, and weโค are now focused on expanding this momentum into โnew sports and new markets.” afrika highlightedโ a strategic shift towards strengthening Visit Rwanda’s presence in the united โStates, citing partnerships with the LA โฃRams โand SoFiโ Stadium, alongside continued development in Europe, including โคcollaboration with Atlรฉtico de Madrid.
Arsenal โalso โrecognizesโ the partnership as a valuable asset. โ Richard Garlick, the club’s CEO, emphasized the collaboration’sโ success in โคenhancing Rwanda’sโ visibility and fostering โconnections with โsupporters across Africa. He โขalso noted โฃthe positive impactโ onโ Arsenal’s ability to invest in itsโฃ long-term sporting โฃobjectives.
The decision to conclude โคthe partnership is not indicative ofโ any discord, but ratherโ a intentional geographical refocusing aligned with rwanda’s evolving priorities. The nation intends to leverage the successes ofโ the โpast eight years toโ bolster its presence in the American โand Mediterranean markets, โsupporting its broader economic, tourism, and event-driven ambitions.