LeBron James Essay Published in Chinese State Media Signals Potential NBA-China Thaw
BEIJING – An essay attributed to Los Angeles Lakers superstar LeBron James praising Chinese fans and expressing his commitment to growing basketball in China was published Monday by the People’s Daily, the official newspaper of the chinese Communist Party. The publication of James’ words comes amid ongoing efforts to mend strained U.S.-China relations and signals a potential warming in ties between the NBA and its significant Chinese fanbase.
James, a 15-time visitor to China preparing for his 23rd NBA season, is quoted as saying, “The enthusiasm and kindness of Chinese friends deeply touch me, and all I can do is give my all in every game to express my gratitude.” He also expressed hope to ”contribute to the development of Chinese basketball.” The essay’s appearance in the People’s Daily is being viewed as a deliberate move by Chinese leadership to leverage U.S. cultural icons in fostering people-to-people exchanges during a period of diplomatic tension.
The move follows a period of strained relations between the NBA and China, sparked in 2019 by then-Houston Rockets General Manager Daryl Morey‘s support for Hong kong pro-democracy protesters. The fallout resulted in significant financial losses for the NBA in the Chinese market, and a prolonged period of limited engagement.
The People’s Daily‘s decision to publish James’ tribute could be interpreted as a signal of beijing’s desire for improved relations, utilizing a globally recognized athlete to promote a positive narrative. Chinese ambassadors to the U.S.have previously attended sporting events stateside to deliver conciliatory messages regarding bilateral ties.
James opted into his final year with the Lakers, but speculation remains about his future with the team, including the possibility of a midseason departure. The essay’s publication does not address his NBA future, but focuses solely on his recognition for Chinese fans and his commitment to the sport’s growth in the country.