Peruvian Pastry chain Maria Almenara Becomes Business School Case Study, Launches Youth Wellbeing Program
LIMA, Peru - Maria Almenara, a Peruvian pastry company, has achieved teh rare distinction of being analyzed as a business case study by Harvard, MIT, and Microsoft, demonstrating its innovative business model and commitment to social impact. Building on this recognition, the company announced plans to launch an emotional well-being program for young people in public schools near its stores starting in 2026.
Founded by Maria Almenara, the company has grown from a small family business into a national brand known for its high-quality pastries and unique approach to employee engagement and customer experience. The case studies focus on the company’s success in balancing profitability with a strong social mission, particularly its dedication to employee wellbeing and community development.
“We want to bring that connection that we achieve in our stores to the classrooms, because no one eats a carrot cake crying and because emotional and nutritional well-being is a mission that transcends pastry,” said De la Flor, a company spokesperson.
The new program will aim to reduce bullying, address anxiety, and foster support networks within schools, working in collaboration with NGOs, psychologists, and company employees who will dedicate 1% of their working hours to the initiative.
“For us, paying taxes and generating quality employment is not enough, we must also contribute to solving a relevant social problem.that is why this program will be a key axis from 2026,” De la Flor added.
The company’s success story highlights a growing trend of businesses prioritizing social obligation alongside financial performance, and its new program underscores a commitment to investing in the future of Peruvian youth.