UNIQA‘s ”Growing Impact” Strategy Surpasses Expectations, CEE region Drives Growth
UNIQA Insurance group AG reports its “Growing Impact” strategy is exceeding expectations, fueled by strong performance in Central and Eastern Europe (CEE). The company currently holds a meaningful market share in Austria, with four out of ten private health insurance customers choosing UNIQA.
René Knapp, Board member responsible for asset Management, Personal Lines, people & Brand, highlighted UNIQA’s comprehensive healthcare ecosystem, extending beyond traditional insurance to include its own medical infrastructure. He affirmed continued investment in expanding this area.this strategy is notably evident in the growth of UNIQA’s second brand, Mavie, which is now available in eight CEE countries and offered in 19 languages.
The CEE region is demonstrating robust growth, expanding at roughly twice the rate of the Eurozone. The Vienna Institute for International Economic Studies forecasts real GDP growth of 2.2 percent for EU member states in Central, Eastern, and Southeastern Europe in 2025, rising to 2.6 percent in 2026, compared to 0.9 and 1.4 percent respectively for the Eurozone. Despite this dynamic growth, insurance density in CEE remains below Western European levels, presenting significant growth opportunities for UNIQA.
Wolfgang Kindl, Board Member Customer & Market International, stated, “Central and Eastern europe remains the growth engine for UNIQA. We are now among the top 5 in the world’s fastest-growing insurance region and have been growing substantially faster than the market for years.” UNIQA aims to not only maintain this momentum but accelerate it through 2028, prioritizing profitability, scaling, and regional diversification. The company targets at least 8 percent annual premium growth in the CEE region by 2028 – exceeding the group average.
UNIQA operates in 14 countries, serving over 17 million customers with a workforce of around 20,000 employees and exclusive sales partners. Beyond Austria, the company has a strong presence in Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Poland, Romania, Serbia, Slovakia, Czech Republic, Ukraine, and Hungary, as well as Switzerland and Liechtenstein.
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