JCDecaux Spotlights the Evolving Role of Out-of-Home Advertising at Cannes Lions 2025

CANNES, FRANCE – At the Cannes Lions International Festival of Creativity 2025, JCDecaux is demonstrating the evolving role of out-of-home (OOH) advertising in a rapidly digitizing world. The company’s presence emphasizes the intersection of creativity, technology, and innovation within the advertising sector. alban Duron, Marketing Director at JCDecaux, discussed the group’s strategic focus on the Croisette, highlighting the enduring power of creative displays and their relevance in today’s media landscape.

The Avenue by JCDecaux: A Hub for Innovation

JCDecaux has established “The Avenue by JCDecaux” in partnership with VIOOH and Displayce, creating a dynamic space for festival attendees to connect and share insights. This initiative aims to foster discussions around OOH advertising, covering aspects from creative design to data analytics and programmatic strategies.The venue hosts talks, masterclasses, and networking events, focusing on the impact, effectiveness, and media planning involved in successful OOH campaigns.

Did You Know? The global out-of-home advertising market is projected to reach $46.8 billion by 2027, growing at a CAGR of 4.8% from 2020 [[Statista]].

The Power of Visuals in a Digital Age

A key theme at this year’s cannes Lions is the enduring power of impactful visuals. JCDecaux emphasizes that OOH advertising is a universal medium, capable of reaching diverse audiences in real-time. A well-crafted and thoughtfully designed advertisement can immediately resonate with viewers,transforming creative concepts into tangible impact. this approach underscores the continued relevance of OOH advertising in a world increasingly saturated with digital messages.

Rémi Babinet’s Outlook on Creative Excellence

One of the highlights of the week was a conversation with Rémi Babinet,founder of BETC,centered around his book,”No Advertising,please!”. Babinet shared his view that a compelling poster represents the pinnacle of creative achievement, demanding the essence of creativity: power, immediacy, and emotional resonance. This perspective reinforces the idea that OOH advertising, when executed effectively, can deliver unparalleled impact.

Pro Tip: When designing OOH advertising, focus on simplicity and clarity to ensure your message is easily understood in a matter of seconds.

JCDecaux’s Global Vision and Innovation

JCDecaux positions itself as a French company with a global reach, continuously innovating in urban furniture and digital solutions. While technology is pervasive at Cannes Lions, JCDecaux aims to demonstrate that OOH advertising remains a vital component of brand strategy. It provides broad coverage and enhances brand consideration in a world filled with competing messages. The company’s commitment to innovation ensures that OOH advertising continues to evolve and adapt to the changing needs of advertisers and consumers alike.