Peruvian Pastry chain Maria Almenara Becomes Business School Case Study, โLaunches Youth Wellbeing Program
LIMA, Peru โฃ- Maria โคAlmenara, a Peruvian โpastry company,โ has achievedโ teh rare distinction of โขbeing analyzed as a businessโฃ case study by Harvard, MIT, andโข Microsoft, โdemonstrating its innovative business model and commitment to social impact. Building on this recognition, the company announced plans to launch an emotional well-being program for young โคpeople in public schools near its stores starting in 2026.
Founded by Mariaโ Almenara, the company hasโฃ grown from a small family business into a nationalโข brand known for its high-quality pastriesโฃ and unique approach to employee engagement and customer experience. The case studies focus on the company’s success in balancing profitability with a strong โขsocial mission, particularly its dedication to employeeโ wellbeing and communityโค development.
“We want to bring that connection that we achieve in our stores to the classrooms, because no one eats a carrot cake crying and because emotional and nutritional well-being is a mission that transcends pastry,” โsaid De โคla Flor, โa company โspokesperson.โ
The new program will aim to reduceโค bullying, address anxiety, and foster โsupport networks within schools,โข working in collaboration with NGOs, psychologists, โขand company employees who will dedicate 1% of their working hours to the initiative.
“For us, paying taxes and generating quality employment is not enough, we must also contribute to solving aโ relevant social problem.that is why this program will be a key axis from 2026,” De laโค Flor added. โ
The company’s success story highlights a growing โคtrend of businesses prioritizing social obligation alongside financialโค performance, and its new program โฃunderscores a commitment to โinvesting in the future of Peruvian youth.
