Beauty Brands Gear Up for 2025 Launches

As the calendar flips to June, the beauty industry is accelerating its pace of innovation. From revitalized formulas to exciting new product categories, 2025 promises a wave of launches designed to streamline and enhance beauty routines. Get ready for the unveiling of exciting new products.

Iconic Cleanser Reimagined

To celebrate three decades of its iconic micellar water, Bioderma has teamed up with fashion designer Victoria Beckham. Beckham shared, “Bioderma’s Sensibio H20 has been a must-have product for me for years. It’s been at my side every day for as long as I can remember.” The collaboration features a limited-edition bottle in hot pink, emblazoned with Beckham’s initials, “VB”.

A New Approach to Exfoliation

Aesop is venturing into new territory with its first chemical exfoliant, the Aesop Lucent Facial Refiner. Applied as a mask, it combines PHAs and BHAs with vitamins B, E, and F to improve texture. This twice-weekly treatment complements the brand’s existing Lucent Facial Concentrate. The duo is designed to address hyperpigmentation, promising more luminous skin with consistent use.

Serum Innovation

Osmosis is introducing its new StemFactor serum, harnessing exosomes to boost skin penetration of growth factors. The patented formulation contains over 600 growth factors and peptides to strengthen skin. This serum is especially beneficial for aging, dry, or sensitive skin. It is also beneficial to use after treatments like micro-needling to support wound healing and skin regeneration.

Soothing Hydration

For those with sensitive or eczema-prone skin, Murad unveils an ultra-soothing, cream-based moisturizer. Free of alcohol and fragrance, the formula utilizes fermented heartleaf extract, ceramides, and microalgae. This combination calms irritated skin while boosting moisture levels.

Pore-Blurring Primer

Smashbox introduces the Photo Finish Pore-Vanishing Primer, designed to minimize pores and extend makeup wear for up to 12 hours. The oil-free formula promises a smooth, velvety, and mattified finish, suitable for use alone, under makeup, or as a touch-up.

Mascara with a Mission

Local brand Aleph has reformulated its Lift/Lengthen Mascara, enhancing it with ingredients that support lash growth. This next-generation mascara includes lash serum peptides and extracts, stimulating lash length and density. The refillable glass vessel aligns with the brand’s commitment to sustainability.

Lip Gloss That Plumps

YSL’s new Plumping Lip Oil Gloss has quickly gained popularity, selling out online. The oil-infused hybrid claims to deliver a glossy, plumped-up pout for up to eight hours. Infused with hyaluronic acid, fig pulp and ginger and pepper oils, it provides hydration and a tingling sensation.

Summer in a Bottle

Diptyque unveils its Summer Garden collection, including L’Eau Des Hespérides eau de toilette. This scent combines fresh citrus and spicy notes. A survey showed that the fragrance market is expected to reach $68.9 billion by 2027 (Statista).

Hydration for the Body

Clinique expands its Moisture Surge line with the Moisture Surge Body Hydrator. This fast-absorbing body lotion is designed to hydrate and refresh skin. The dermatologist-tested formula promises glowing, hydrated skin.

Haircare Duo

Commune is introducing the Seymour Shampoo & Conditioner Set. This two-step system gently cleanses hair while promoting health and vitality. It offers a sensorial experience with notes of botanicals, fruits, and woods.

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