Busan Organizations Partner to Expand Senior Wellness Beyond Conventional Healthcare
Busan,South Korea – September 1,2025 – The Busan Living Sports and Culture Center,lead by Chairman Kim Young-cheol,and SBO Medical Welfare Platform,under CEO Ye Sung-kwon,recently hosted an event at the Olympic Memorial Hall in Haeundae-gu,Busan,signaling a new approach to senior care focused on the interconnectedness of health and welfare. The event showcased a collaborative effort to improve the well-being of seniors and address regional healthcare disparities.
The partnership was formalized with a business agreement (MOU) signed prior to the event, outlining a commitment to enhancing health outcomes and improving medical access for the elderly population. The organizations plan to leverage the Busan Sports and Culture Center’s established educational programs alongside SBO Medical Welfare Platform’s specialized medical services to achieve these goals.
The event itself featured a range of practical programs designed to directly benefit senior citizens. A popular offering was a professional denture cleaning service, providing expert cleaning and guidance on proper oral hygiene. Participants expressed appreciation for the opportunity to improve their oral health and boost their confidence.
Further enhancing physical well-being,experts from the Korea Healing Factor Training Association and U-Flex Gym conducted body assessments and prescribed customized exercise routines. These programs focused on correcting postural imbalances and strengthening muscles through passive stretching and tailored exercises.
Demonstrating a commitment to leveraging technology for senior safety, the event also showcased ‘caring Hyo,’ a digital care service utilizing artificial intelligence (AI) and the Internet of Things (IoT). This solution provides real-time monitoring of seniors and facilitates immediate responses during emergencies, offering a proactive welfare model for an aging society and easing the burden on caregivers.
Beyond these core programs, attendees had access to various counseling booths addressing specific health concerns, including ophthalmology, hearing loss, and varicose veins. Information regarding funeral culture and additional medical services was also available. Importantly, seniors aged 65 and older were able to utilize the ‘Heart Medical Welfare Card’ to receive financial support for medical expenses, directly improving their access to care.
Organizers emphasized that this event is not a standalone initiative, but rather the beginning of a sustained partnership. The Busan Sports and Culture Center and SBO Medical Welfare Platform have pledged to continue collaborating and to serve as a dedicated health partner for seniors in the Busan community.