New York, NY โ- Brooke Shields, Busyโ Philipps, Olivia Jade, Nicky Hilton, Shaun White, and a host of othre celebrities gathered in New York City to celebrate the โlaunch of the alice + โolivia x Grateful Dead collection. The event,โข hosted by alice + olivia founder, CEO, and creative director Stacey Bendet, showcased a 14-piece capsule collectionโฃ fusing bohemian style with modern silhouettes.
The collaboration โคbetweenโข alice + olivia and the Grateful Dead marks a unique intersection of fashion and music,โ tapping into the โฃband’s enduring cultural legacy. Gwyneth Paltrow and Kourtney Kardashian also partnered on the launch,which drew fans of the band including Diplo,John Mayer,Will Arnett,and Andy โขCohen.
Guests at the event enjoyed interactive experiences like a TYMO hair styling booth, โขtie-dye activities, and aura readings, while previewing โthe โcollection. Pieces range in price fromโ $275 to โข$1,795 and feature embroidery, charms, sequins, and the band’s โsignature dancingโ bear motif on items like baggy โคjeans, oversized button-downs, ball-gown skirts, and minidresses.
“Theโฃ Grateful Dead built more than a band; they built a legendary community. Sixty years later, their spirit, style and music still resonate,” Bendet stated in a pressโ release. “This capsule is a party of optimism and creativityโฆ pieces designed to make you feel unstoppable, and a wearable reminder to always be grateful.”
The alice +โ olivia x Grateful Dead collection isโข now โคavailable for purchase online and at select boutiques.
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