Black Girl Vitamins Targets Stress With New “Calm Girl” Supplement
Ashwagandha-Based Formula Aims to Support Black Women’s Well-being
Chicago, IL – Black Girl Vitamins (BGV), a leading health and wellness brand tailored for Black women, has unveiled “Calm Girl,” a new daily supplement featuring ashwagandha. This launch addresses the heightened stress levels and unique health challenges faced by Black women, offering a plant-based solution for improved emotional balance and overall wellness.
Ancient Herb Meets Modern Needs
The “Calm Girl” supplement harnesses the power of ashwagandha, an adaptogen with a long history in holistic practices. BGV enhances its formula with zinc, spinach powder, and Vitamin D3. Notably, approximately 80% of Black women are estimated to experience a deficiency in Vitamin D3, making this ingredient particularly crucial for supporting mood, sleep, immune function, and hormonal health.
A spokesperson for Black Girl Vitamins stated, Black women face higher rates of stress-related illnesses, and Calm Girl is our response to that reality. It’s more than just a supplement, it’s daily support for women carrying more than their share.
Addressing Systemic Stressors
The product launch acknowledges that Black women are twice as likely to experience chronic stress, contributing to health disparities such as elevated blood pressure, depression, and fatigue. This phenomenon is often linked to “weathering,” a term describing the cumulative impact of systemic racism and discrimination on the body over time. Research from the American Psychological Association indicates that Black adults consistently report higher levels of stress compared to other racial groups in the U.S. (APA, 2020).
Development of “Calm Girl” included input from a diverse focus group of Black women, highlighting a significant demand for accessible emotional support. Participants reportedly praised the supplement’s flavor, ease of use, and tangible daily benefits.
Key Benefits of “Calm Girl”
- Reduces cortisol levels, often associated with stress and weight gain.
- Enhances sleep quality and alleviates feelings of fatigue.
- Promotes improved mood and emotional equilibrium.
- Aids in regulating menstrual cycles and eases menopausal symptoms.
- Supports libido and overall sexual wellness.
The supplement is crafted to be vegan, non-GMO, and halal, intentionally excluding fillers. This formulation reflects BGV’s commitment to creating products specifically designed for the needs of Black women, backed by a team that understands these requirements.
Say hello to CALM GIRL 👋🏾 The new daily supplement designed to help you manage stress, balance hormones, and boost your mood. Powered by Ashwagandha and formulated with Black women in mind. Learn more: https://t.co/qI5Nq8b3gY #BlackGirlVitamins #CalmGirl #Ashwagandha #WomensWellness @blackgirlvitamins pic.twitter.com/jU9R7d7xY3
— Black Girl Vitamins (@blackgirlvitamins) May 27, 2024
Emphasizing the vital connection between stress and health for this demographic, the brand’s spokesperson added, For Black women, stress isn’t just a feeling—it’s a health risk. Calm Girl is our reminder that rest, balance, and care aren’t luxuries—they’re necessities.
Availability and Brand Mission
“Calm Girl” is available for purchase on the Black Girl Vitamins website, www.blackgirlvitamins.co. Black Girl Vitamins is a Black-owned enterprise founded with guidance from medical professionals, including Dr. Standifer-Barrett, Dr. C Nicole Swiner, and Dr. Chinyere Okpaleke. The company is committed to addressing health disparities faced by Black women, such as Vitamin D deficiency and PCOS, through science-backed supplements. BGV actively supports the Black community by partnering with Black medical experts and contributing to initiatives like scholarships for Black women pursuing healthcare degrees.