Youngest Billionaire ‘Peach‘ Pachara โSees Golden Opportunity for SMEs Amid economic headwinds
BANGKOK – Pachara “Peach” Chirathivat, theโ young entrepreneur โbehind the success of Potato Corner and โฃUNO โขCoffee, believes current economic challenges present an unprecedented growth opportunity for small and medium-sized โenterprises (smes) โinโฃ Thailand. the founder of Rocks Group, recently recognized as Thailand’s youngest billionaire, emphasized agility and valueโ creation as key differentiators โfor SMEs navigating aโ challenging โคeconomic climate.
“Many people may think thatโข now the economy isโข bad, it’s difficult too make a living. But I personally believe that this is the period whenโ SMEs will grow fastest,” Peach stated in aโค recent interview. “Large organizations have difficulty operating because ofโ high โฃcosts. Theโ smaller the body,the more agile. And you must โขtry to create as much value as possible.”
Peach’s approach to building brandโ longevityโ differs from typical personal branding strategies. He prioritizes systems that allow a business to thrive independently of its founder. “If you start your own brand from theโ beginning, โขyou may not beโข able to make a decision. There are a lot of choices,” he explained, referencing the extensive overhaul of a franchise model -โฃ “almost fully removing the body” – undertaken with one existing framework as a starting point. He stressed the importance of establishing guidelines โฃthat ensure a brand’s survival even in the absence of โits originator, allowing โfor seamless transitions and continued operation.
Rocks Group is also integrating Artificial โIntelligence (AI) to enhance โefficiency and reduce costs, โviewing AI as a collaborative team member. “Train AI to have the same way of thinking as the company. Helps reduce โคsome costs.โ Itโ helps a lot with thinking about marketing campaigns.โ Make decisionsโ fasterโ Waste less time Reduce the risk by approximately one โdegree,” Peach saeid.
Despite his success, Peach maintains a perspective that โpositions his โขbusinesses asโ SMEs, actively encouraging โขothers to persevere. “I know that many โpeople are tired and discouraged,but Iโ want to encourage you. Because it’s our time. It’sโ time to fight.”
[imageโขofaโคqueueoutsideanโUNOCoffeestoreโcaptioned:[imageofaqueueoutsideanUNOCoffeestorecaptioned:[imageโขofaโคqueueoutsideanโUNOCoffeestoreโcaptioned:[imageofaqueueoutsideanUNOCoffeestorecaptioned:– Atmosphere of queuingโฃ in โfront of the store UNO Coffee –]