JW Anderson Unveils Star-Studded Spring 2026 Campaign

Actors and Filmmakers Showcase the Brand’s New Vision

After debuting his inaugural collection for Dior, **Jonathan Anderson** is ushering in a new chapter for his namesake label, J.W. Anderson. The brand’s resort spring 2026 collection features a campaign with notable figures, presenting fashion, homewares, and artisanal objects.

Celebrity Appearances

J.W. Anderson’s new campaign, launched Monday, showcases a range of familiar faces. The lookbook includes filmmaker **Luca Guadagnino**, alongside actors **Joe Alwyn**, **Ben Whishaw**, and **Hailey Gates**, blending fashion with art and design.

A Modern Cabinet of Curiosities

According to a press release, **Jonathan Anderson’s** approach involves curation, representing “a re-articulated” J.W. Anderson. This vision combines fashion with homewares, artisanal goods, and unique objects, creating what the brand describes as “a modern-day cabinet of curiosities.” This transformation includes a refreshed logo and a new concept store designed by Sanchez Benton architects. A recent study shows that 73% of consumers seek brands offering curated experiences (Accenture 2024).

Collaborative Spirit

The look book highlights **Anderson’s** network of friends and collaborators, including models and influencers. **Guadagnino** and **Anderson** have recently collaborated on the films *Queer* and *Challengers*, with **Anderson** as costume designer. **Anderson** also previously featured **Sue Kroll** in a Loewe campaign.

With a fresh vision and high-profile collaborations, J.W. Anderson’s spring 2026 collection signals a dynamic new phase for the brand, blending fashion with art and curated experiences.