BCCI Floats Tender for Team India Sponsorship, Dream11 in the Running
Mumbai, India – September 3, 2024 - The Board of Control for Cricket in India (BCCI) has officially invited bids for the sponsorship of the indian men’s and women’s cricket teams, signaling a potential shift in branding for one of the world’s most valuable sporting assets. The tender,released today,covers rights for both on-field jersey branding and other associated promotional opportunities.This move comes as the current sponsorship deal with sports fantasy platform Dream11 is set to expire. The BCCI is seeking a new partner to maximize revenue and enhance the visibility of Indian cricket globally. The sponsorship is a highly coveted chance, attracting interest from a range of companies including byju’s, which previously held the team jersey sponsorship before relinquishing it in 2023, and other prominent brands. The financial implications are substantial, with the previous Dream11 deal reportedly valued at approximately ₹358 crore (approximately $43.3 million USD) for a 15-month period.
The tender process will involve a detailed evaluation of bids based on financial proposals and the potential for brand alignment with the BCCI’s objectives. The winning bidder will gain significant exposure to a massive fanbase, both within India and internationally, through prominent branding on team jerseys, during matches, and across digital platforms. The BCCI aims to finalize the new sponsorship agreement before the start of the upcoming international cricket season.