Boost CEO: Ignoring AI in Payments is “Perilous” as โขCross-Border B2B โคGrowth Surges
November 18, 2025 -โ CEOsโค who failโ to integrateโ artificial intelligence into โฃtheir business strategies risk falling behind,โ warns Boost CEO and Founder Jessica Leavitt, as the company experiences rapid growth in cross-border B2B payments solutions.Boost is seeing “hockey-stick growth” from its flagshipโข products, including the Boost 100XB cross-border card-to-account solution and its payments-as-a-serviceโ (paas) model.
Leavitt emphasizedโ that AI shouldn’t be viewed as a “silver bullet,” but rather as a “dynamic, evolving tool.” “We’re probably atโข the two-yard lineโฆ in terms of what its true capabilities will ultimately be,” sheโ said, stressing theโ need for a balance between innovation and practical implementation.Sheโฃ cautioned against broad, ambiguousโฃ mandates likeโ “AI conversion,” advocating instead for scaling solutions that demonstrably deliver value.
The surge in demand is driven by increasing global enterprise payment volumes and a growing appetite for cross-border โฃsettlementโข and working capital tools,Leavitt noted,adding โthat this evolution is “certainly becomingโ very significant across all B2B eCommerce globally.”
While acknowledging the potential of stablecoins and new transfer-of-value mechanisms in consumer settings, Leavitt underscored that B2B payments operate under different constraints. “Access to credit, โdata fidelity, regulatory compliance and structured reporting are โparamount,” she โstated. BoostS strategyโข focusesโค on balancing speed, optionality, and value-added data, ensuringโ payment instruments create operational leverage.
“Working capital is an important pieceโข of that puzzle,” โขLeavitt said, highlighting the advantage โขof credit-backed payment rails over stablecoin โคtransfers in delivering that โleverage. Boost’s PaaS model empowers acquirers and software partners by providing access to its settlement and data platform for supplier enablement, positioning the company within the broader FinTech ecosystem.
“If you ignore itโข and don’t incorporate it into your own business strategy โโฆ โyou do so at your own peril,” Leavitt cautioned.
