Alibaba.com Integrates Balance‘s B2B BNPL for US SMBs

In a move to empower small and medium-sized businesses (SMBs), Alibaba.com has partnered with Balance to integrate its B2B buy now, pay later (BNPL) solution for U.S. users. This integration aims to provide eligible businesses with greater purchasing power and more flexible payment options on the global B2B eCommerce platform.

B2B BNPL: A Game Changer for SMBs

The integration of Balance’s B2B BNPL solution directly into Alibaba.com’s checkout process allows U.S. customers to buy on their terms, alleviating cash flow constraints. According to Yiran Li, head of customer retention strategy at alibaba.com US, this partnership simplifies the purchasing process, enabling businesses to thrive without being limited by immediate financial resources.