Microsoft to Showcase AI-Powered Media Revolution at IBC 2025
AMSTERDAM – Microsoft is set to unveil a extensive suite of artificial intelligence solutions designed to reshape the media and entertainment landscape at IBC 2025, taking place september 12-15 in Amsterdam. The technology giant will demonstrate how AI is accelerating innovation across content creation, distribution, and audience engagement, empowering media companies to thrive in a rapidly evolving digital world.
Silvia Candiani, Vice President, Worldwide Telecommunications, Media and Gaming at Microsoft, spearheads the company’s industry strategy and solution advancement. Microsoft’s presence at IBC 2025 underscores a commitment to partnering with broadcasters, content owners, and service providers to unlock new revenue streams, enhance operational efficiencies, and deliver personalized experiences. The convergence of media and cloud technologies, fueled by AI, represents a pivotal moment for the industry, demanding agility and a forward-looking approach.
Microsoft’s IBC 2025 demonstrations will focus on several key areas. These include AI-driven video editing and production tools, intelligent content recommendations, and enhanced advertising solutions. The company will also highlight its cloud infrastructure capabilities, enabling scalable and reliable delivery of media services. Specifically, microsoft will showcase advancements in its Azure platform, tailored for media workflows, and its integration with AI services like Azure openai Service.Candiani previously served as CEO of Microsoft Italy, driving digital transformation initiatives, and held leadership roles at Vodafone and McKinsey, bringing extensive industry expertise to her current position. She holds a BA from Bocconi University and an MBA from INSEAD, and currently serves on the Bocconi University Alumni Advisory Board and Lavazza Group. Microsoft’s strategy, under Candiani’s leadership, aims to provide a holistic ecosystem for media companies navigating the complexities of the modern media habitat.