Foxโ News Media andโ Palantir Technologies Announce Strategic Data Partnership
NEW YORKโ -โฃ November 21, 2025โฃ – Fox News โคmedia and Palantir Technologies have entered into a multi-year strategicโฃ partnership to leverage Palantir’sโค artificial intelligence platforms across Fox News’s digital and television operations, the companiesโ announced today. The collaboration โaims to enhance content personalization, improve advertising effectiveness, and streamline internalโข workflows.
The deal marks a significant investment by Fox News Media in AI technology,signaling a broader industry trend towardโข utilizing data analytics for improved audience โคengagement and operational efficiency. Palantir, known forโ its work with government agencies and large enterprises, will provideโฃ fox News with access to its Foundry and Gotham platforms, enabling โขadvanced data integration and analysis capabilities.”Thisโฃ partnership with Palantir will allow โคusโค to deliver even more โฃrelevant and engaging content to โour viewersโ and advertisers,” said Fox News Media CEO Suzanne Scott in a statement. โ”By harnessing the โpower of AI,we can deepen our understanding of our audience and optimize our operations.”
Palantir’s Foundry platform โwill be utilized to integrate and analyzeโข dataโฃ from various Fox News sources, including viewership metrics, website โtraffic, and social โmedia engagement. this integratedโฃ data view willโ enable the creationโค of personalized contentโฃ recommendations and targeted advertising campaigns. Gotham, Palantir’s platform โtraditionally used for national security applications, will beโ employed to enhance internal security protocols โฃandโ streamline newsgatheringโ processes, โคaccordingโค toโข sources familiar with theโข agreement.
The financial terms of the partnership were not disclosed. However,industry analysts estimate theโ deal to be valuedโ in theโฃ tens of millions of dollars annually. “We are thrilled to partner with Fox news Media, a leader in โขthe news and media landscape,” said Palantir โคCEO Alex โขKarp. “Our platforms are designed to empower โคorganizations to make data-driven decisions, and we are confident that we can help Fox Newsโ achieve its strategic objectives.”
The partnership comes as โฃthe media industry faces increasing pressure to adapt to changing consumer habits and โmaintain profitability. โข AI-powered tools are increasingly seen โคasโ essential for navigatingโ this evolving landscape,offering opportunities to improve content โขdelivery,personalize user experiences,and optimize โadvertising revenue. Fox news Media’sโฃ move positions it as an earlyโ adopter of advanced AI technologies within the conventional media sector.