GM Shifts Gears: Affordable EVs are the Future, Starting with a Revived Bolt
General Motors is signaling a major strategic shift towards accessible electric vehicles, with the upcoming Chevrolet Bolt revival being just the first step. GM President Mark Reuss, speaking on the “Plugged-In” podcast, announced plans for a “family” of affordable EVs designed to broaden the appeal of electric mobility.
The 2027 Bolt, expected early next year with a starting price of $29,990, will be more than just a refresh. It will feature a new 65 kWh lithium iron phosphate (LFP) battery, substantially reducing production costs. This move towards LFP (and perhaps lithium manganese (LMR)) battery chemistry – known for its stability and lower cost – will be central to GM’s affordability strategy across its future EV lineup.
GM isn’t limiting itself to simply rebranding the Bolt. The company intends to develop a diverse range of models, all targeting the $30,000 price point (with some variation), to cater to different consumer needs and preferences. This strategy aims to fill gaps in the market where affordable EV options are currently limited.
One key area of focus is the compact electric pickup truck segment. Recognizing the success of smaller, gasoline-powered trucks like the ford Maverick, GM sees a significant chance to offer an electric alternative around $30,000. While competitors like Ford and startup Slate are also exploring this space, GM believes it can establish a strong foothold in this largely untapped market.
Beyond pickups, GM is also planning a compact electric crossover to succeed the limited-run Bolt, positioning it as a more affordable option than the Chevrolet Equinox EV. This commitment to lower-cost EVs, driven by innovative battery technology and a new platform architecture, underscores GM’s dedication to making electric vehicles accessible to a wider range of buyers without compromising on quality or technology.