He National Automotive Market has experienced unprecedented dynamism in the first half of 2025, marking a historical record in the Sale of new vehicles. This achievement exceeds volumes registered in previous years, including the peak reached in 2013 for light vehicles.
According to the National Superintendence of Public Registries (SUNARP), the Sale of new light vehicles Totalized 14,709 units in Junewhich represents a growth of 35.7 % year -on -year. In the accumulated from January to June, they were placed 88,783 unitsa higher figure in 17.6 % to the same period of the previous year.
Alberto Morisaki, Manager of Economic Studies of the Automotive Association of Peru (AAP)explained that this volume is the highest recorded for a first semester, attributed to the Good internal demand performanceparticularly of private consumption, and the recovery of private investment, which promotes the acquisition of light vehicles for productive activities.
The most acquired vehicles by Peruvians
Livian vehicle type analysis reveals that SUV led the market with 45,013 units sold (+24 %)followed by pick up and vans (18,382 units, +27.9 %) and trucks (11,916 units, +10.6 %). The sale of cars, however, retreated slightly with 13,472 units (-4.3 %).
Morisaki stressed that the improvement in financing, the reduction of interest rates and the positive behavior of the exchange rate, which has allowed more competitive prices, have contributed to this growth, added to a greater availability of units and aggressive commercial campaigns by the dealers.
The segment of Heavy vehicles He also showed a remarkable rebound. In June, the sale of new trucks and trucks reached 1,675 units (+45.8 %)and in the first semester they were marketed 9,443 units (+25.7 %).
Purchase report of other vehicles
This is the second best semiannual result in the last 13 years, only surpassed by the 2013 registration. The recovery of key sectors such as the Cargo, Mining, Construction, Manufacturing and Commerce Transportation He has strongly promoted demand for this type of units.
For its part, the market of minibuses y all sold 341 units in June (+34.3 %) and accumulated 1,847 units in the semester (+43.6 %)marking the highest result since 2019. The reactivation of people transport, promoted by tourism and other economic activities, as well as the stability of the environment, have been determining factors.
Finally, the New minor vehicles They also contributed to the record. In June they sold 34,005 units (+36.9 %)and between January and June they were marketed 200,030 units (+21.7 %). Of this total, 139,535 corresponded to motorcycles (+21.2 %) and 60,495 to trimotos (+22.9 %).
This performance represents the second best historical result for the period, only below the 2021 record. Improvement in employment and access to financing, together with a more competitive and diversified market, have been key to this growth.
Facing the coming months, the Aap expects the favorable trend to continue, even if it warns of a possible Moderation towards the fourth quarter. Factors such as uncertainty generated by the electoral process and political fragmentation, added to international factors such as possible slowdown in key economies (China and the United States) and geopolitical tensions (armed conflicts between Russia and Ukraine, and in the Middle East) could have an impact on raw material markets and, consequently, in the sector.