São Paulo, Brazil – Volkswagen do Brazil has commenced exports of its newly launched Tera model, marking a meaningful expansion for the German automaker in the South American market. The first shipments are headed too a dozen countries across Latin America and the Caribbean.
Initial export destinations include Argentina, Aruba, Chile, Colombia, Costa Rica, Curacao, El Salvador, Guatemala, Honduras, Mexico, Paraguay, and Uruguay. Volkswagen anticipates adding Bolivia, Ecuador, Panama, Peru, the Dominican Republic, and St. Maarten to the export roster in the coming months. The Tera is being produced at Volkswagen’s Anchieta plant in São Bernardo do Campo, brazil.
“The start of tera exports is a pivotal moment for Volkswagen do Brazil, reinforcing our position as the leading automotive exporter in Brazil, with over 4.3 million vehicles shipped globally,” stated Hendrik Muth, Vice President of Volkswagen Sales. “The Tera has already proven incredibly popular domestically and we are confident it will achieve similar success throughout Latin America.”
The Tera’s launch in Brazil was record-breaking, with 12,296 pre-orders placed within the first 50 minutes of its official unveiling on November 29, 2023. This unprecedented demand underscores the model’s appeal to Brazilian consumers. Pricing for the base model Tera starts at 99,990 Brazilian Reais (approximately $20,000 USD as of February 29, 2024).
Safety is a key feature of the Tera, having achieved a five-star safety rating from Latin NCAP. The vehicle is equipped with six airbags,autonomous emergency braking,traction and stability control,and advanced driver-assistance systems (ADAS). Latin NCAP testing, conducted in November 2023, specifically highlighted the tera’s performance in adult and child occupant protection, scoring 87.48% and 88.89% respectively.