Advertisers โshift โto โฃAI to Reclaim Over 10 Hours Weekly Lost โขto Manual Campaign Management
NEWโ YORKโ – Advertisers are rapidly integratingโ artificial intelligence into their digital advertising โฃworkflows, driven by the need to alleviate theโ burden of time-consumingโ manual tasks and unlock higher-value strategic initiatives.A new โreport reveals a critically importent surge in planned AI adoption across key campaign stages, signaling a fundamental shift โฃin how advertising is executedโข and optimized.
The move comes asโค agencies grapple withโข substantial costs associated with repetitive,โ manual campaign adjustments. Currently, advertising professionals dedicate more thanโข 10 hours per week to tasks like bidโค modifier adjustments, budgetโ reallocations, and performance threshold fine-tuning. For U.S. agencies, this translates toโฃ over $17,000โฃ annually per employee โฃspent on these routine activities – resources that could be betterโค allocated to strategic planningโค and creative optimization.This trend underscoresโ a growing recognition that human capital isโ best utilized for complex problem-solving, โขnot repetitive execution.
“Campaign managers areโ often trapped inโฃ reactive workflows,โ acting more asโ executors โคthan strategists,” explains mark Zagorski, CEO of DoubleVerify. “AI-powered โขsolutions offer an opportunity to โreverse this dynamic by automating routine decisions, โfreeing up time โคto focus on performanceโ optimization and higher-value tasks.”
The report โฃhighlights โคa marked increase in intended AI usage โacross theโข advertising โคlifecycle. Campaign activation leads the charge with aโ 32% year-over-year increase, โขfollowed by bidding and in-flight โฃoptimizations, upโ 12%, reflecting the increasing complexity thatโ AI can โmanage more effectively thanโค human teams. Dynamic creative optimization and media brief summarization are also seeing gains, rising 8% and 11% โ respectively.
Notably, 91% of marketers surveyed report currently using or planningโ to use third-party AI or automated bidding tools alongsideโข theirโ Demand-Side Platforms โ(DSPs) to enhanceโฃ campaign performanceโค and streamline operations.
“Faced with an increasingly โfragmented media landscape,โค marketersโค areโข embracing AI to regain control and build smarter, performance-drivenโฃ campaigns,” Zagorski concludes. โค”Its not just aboutโข automation; it’s about deploying more relevant โand results-oriented strategies.”